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Sales Enablement–solutions tailored to the products, services, practices, and customer-engagement goals of your organization

Sales Training Programs 

Product Knowledge and Domain Expertise: Features, benefits, and differentiators for your specific products and services

Sales Skills: Upskilling and personalized practice for topics such as prospecting, qualification, presentation, and providing insight

CRM and Sales App Training: Alignment with your organization’s particular sales ops procedures and practices to increase CRM adoption

Solution Selling: Navigation of complex sales cycles with multiple decision-makers, varying needs, priorities, etc. 

Customer Experience and Success: Management of the customer lifecycle with practice in setting expectations, troubleshooting, and long-term account growth​

As sales shifts from a product-centric to a customer-centric approach, sales training and enablement is now focusing on empowering buyers, customer value, and relationships. This requires an expanded set of interpersonal skills and expertise. Rather than focusing primarily on sales pitches, today’s sales leaders and learners are focused on how they provide valuable insight at each stage in the customer journey.
With learning AdvisoryDesign, and Tech services, AllenComm offers a comprehensive approach to sales learning in both consumer and enterprise contexts. A sales learning journey personalized to meet the needs of individuals–one that equips them with both the market and industry insights and real-world practice they need–can lead to increases in customer lifetime value (CLTV), decrease the length of the sales cycle, and increase win rates. AllenComm has developed award-winning sales training for many of the world’s foremost companies and in key industries, including financehealthcaremanufacturing, and more. 

How AllenComm Can Help

  • Analyze your current sales enablement training program to identify and determine what is needed to speed time to competency, increase retention, and boost engagement
  • Consult with your team to identify gaps between learner behavior and expected results
  • Use human centered design to engage your learners and hit your business goals
  • Find the right technology to align your learning experience with your business strategy

Sales Enablement FAQ

  • What are the key elements of a learning program for sales enablement?

    Create a sales learning experience (LX) that offers in-depth product knowledge and that provides coaching on sales skills like communication, negotiation, and objection handling. Industry and market knowledge empowers reps to tailor their approach for maximum impact. Sales process training clarifies your methodology, guiding reps through each customer interaction. Sales technology training ensures they leverage CRM systems and other tools effectively. Communication resources like scripts and templates provide additional support. Role-playing exercises hone presentation and negotiation skills. Coaching and assessments deliver ongoing feedback and development. 

  • What are the success metrics for a sales learning program?

    Align learning metrics very closely with performance metrics with simulations that track win rates, deal size, and revenue growth. Individual progress via pre- and post-training assessments gauges knowledge gain. Sales rep feedback through surveys or interviews gathers insights on experience and program usefulness. Monitor content engagement with course completion rates and time spent learning to identify areas for improvement. Finally, track customer satisfaction to see if there’s a positive shift in perception after the training. This data-driven approach ensures your program is effectively driving sales growth.

  • What are the best eLearning technologies for sales learning and practice?

    Microlearning offers focused on-demand knowledge. Interactive simulations create safe spaces to practice real-world skills. Engaging video lessons with expert insights keep things interesting. Gamification with points and leaderboards motivates participation. Mobile learning provides anytime, anywhere access. Social learning features foster knowledge sharing among peers. Finally, a robust Learning Management System (LMS) centralizes everything, managing content, assessments, and progress tracking. This variety of eLearning technology tools equips your team for success.

  • What are the advantages of a custom learning program for sales enablement?

    A custom sales enablement program directly addresses needs with content tailored to your products, services, and sales process. This enables them to confidently explain your offerings and navigate customer challenges. Target industry knowledge to specific customer segments for maximum impact. Custom programs also integrate with your existing sales tools, optimize the learning experience (LX), and address your unique sales culture for a more engaging program that drives superior results.

  • How do you make sales training more engaging?

    Mix it up with bite-sized microlearning, interactive simulations for skill practice, and gamification to keep things competitive. Engaging video lessons with expert insights and product demos hold attention. Make it social with discussion forums for peer-to-peer learning. Plus, mobile access lets your team learn on the go. This dynamic approach outfits your sales force for success.