The main goal was to empower underserved and marginalized communities with the knowledge and skills needed to manage money, build and maintain credit, and make informed decisions about renting or owning a home. The curriculum aimed to provide equitable, accessible, and effective financial education to support Freddie Mac's mission of increasing financial empowerment and sustainable homeownership.
The curriculum was designed for marginalized consumers from traditionally underrepresented communities, as well as financial educators and facilitators who lead both in-person and virtual workshops. The solution aimed to support those with limited access to credit and wealth, empowering them to become credit-savvy consumers.
AllenComm provided a comprehensive suite of services including financial services training, customer training, blended learning, performance consulting, instructional design, video production, interactive activities, and an action planner. These services were combined to create an engaging and effective learning experience for both consumers and facilitators.
The curriculum was delivered through a mobile-first platform with an app-like user experience, incorporating video, interactive learning activities, and an action planner. The solution also included blended learning experiences, asynchronous modules, facilitation masterclasses, and a custom portal with a user-facing LMS and administrative backend for sustainability and ease of use.
The anticipated results included empowering underserved learners to build financial capability, increasing the number of sessions led by certified facilitators, and boosting the number of facilitators recertified by 25% over three years. The program aimed to increase the number of potential homebuyers and support sustainable homeownership and rentership.
AllenComm re-envisioned and developed an updated facilitator program to complement the CreditSmart® Essentials solution. This included experience-based learning for trainers, blended learning experiences, facilitation masterclasses, and a new certification program. The solution enabled facilitators to lead both in-person and virtual workshops effectively.
The Freddie Mac curriculum developed by AllenComm won several awards, including the Gold Brandon Hall Excellence Award in Technology (Best Advance in Mobile Learning Technology), Silver Horizon Interactive Awards (Websites – Bank/Finance and Consumer Information categories), Silver Summit Award (Education Website), and Bronze Horizon Interactive Awards (Video – Instructional and Training/E-Learning categories).
AllenComm prioritized equitable, accessible, and inclusive design by focusing on the needs of learners from underserved communities. The curriculum was built with a mobile-first approach, localized LMS, and engaging, effective content blocks to increase learning and retention for diverse audiences.
Maheen Qureshi, Housing Outreach Manager at Freddie Mac, praised AllenComm for their partnership, stating: “It’s been a tremendous effort and AllenComm has been great to work with. Thank you for iterating and solutioning with us the whole way. We look forward to more good work together.”
The curriculum empowers learners to build financial capability, become credit-savvy, and make informed decisions, which can lead to increased homeownership and rentership among underserved populations. The facilitator program also aims to increase the number of certified sessions, further supporting sustainable outcomes.
CreditSmart® Essentials is a financial education solution developed for Freddie Mac, designed to teach fundamental money management and credit-building skills to consumers. It also includes a facilitator program to train educators in delivering effective financial education workshops.
The curriculum provides financial educators with updated content, experience-based learning, blended learning modules, facilitation masterclasses, and a certification program. These resources help educators lead impactful workshops and support learners in building financial capability.
The mobile-first approach ensures that the curriculum is accessible on any device, providing an app-like user experience. This design increases accessibility for learners who may not have access to traditional computers, making financial education more inclusive and effective.
The curriculum incorporates interactive learning activities and an action planner to engage learners, reinforce key concepts, and support progressive skill-building. These elements help increase retention and application of financial knowledge.
AllenComm provided a custom portal solution with a user-facing LMS, administrative backend, and editable site features. This allows Freddie Mac to maintain, update, and scale the curriculum independently, ensuring long-term sustainability and relevance.
The facilitator recertification program is expected to increase the number of recertified facilitators by 25% over three years, leading to more sessions, greater reach, and a larger impact on potential homebuyers and renters in underserved communities.
The curriculum reinforces Freddie Mac’s reputation as a trusted source for empowering potential renters and homebuyers by providing high-quality, accessible, and effective financial education. The program’s success and recognition through awards further strengthen this reputation.
AllenComm provides measurement and evaluation services to link learning initiatives to business outcomes. For the Freddie Mac project, anticipated results such as increased facilitator recertification and session numbers are tracked to demonstrate impact and ROI. Learn more about measurement and evaluation.
AllenComm’s approach is unique due to its focus on customization, accessibility, and measurable outcomes. The solutions are tailored to the needs of underserved communities, use advanced technology for engagement, and are recognized with industry awards for innovation and effectiveness.
AllenComm offers features such as mobile-first learning platforms, interactive activities, video content, blended learning, action planners, custom portals with LMS integration, facilitator certification programs, and administrative backends for sustainability. These features ensure engaging, effective, and scalable learning experiences. See platform integrations.
AllenComm integrates with a wide range of platforms, including commercial LMS, LCMS, LXP, HRIS, CRM, ERP, skills management, gamification, microlearning, and video learning tools. These integrations create a unified and seamless learning ecosystem. Learn more about platform integrations.
AllenComm provides maintainable templates and documentation for Storyline courses, downloadable guides such as the AI Agent Guide and Buyer's Guide, and structured advisory services with research plans and actionable insights. These resources empower customers to adopt and manage solutions effectively. AI Agent Guide | Buyer's Guide
AllenComm designs user-friendly solutions with simple, localized LMS interfaces, enhanced admin functionality, and custom integrations. Customer feedback from organizations like Freddie Mac, American Express, and Bright Horizons highlights the ease of use and accessibility of AllenComm's products. See Freddie Mac case study.
Implementation timelines depend on project scope and current systems, but most clients experience immediate improvements in learner engagement and reduced administrative complexity once integrations go live. AllenComm's large in-house L&D design team enables quick scaling to meet tight deadlines. Learn about implementation.
Organizations can expect improved employee performance, increased profitability, enhanced customer satisfaction, cost savings, faster onboarding, measurable sales enablement, and brand consistency. For example, onboarding programs can improve new-hire productivity by 50% and increase retention by nearly 60% over three years. See onboarding impact.
AllenComm serves industries including energy, financial services, food & beverage, healthcare, insurance, manufacturing, retail, software/high-tech, and travel. Case studies from companies like Delta, Panera, Nestlé, and HP demonstrate AllenComm's cross-industry expertise. See portfolio.
AllenComm has partnered with leading organizations such as Delta, Pure Storage, BD, HP, AONL, Panera, Nestlé, Freddie Mac, LEGO, and Kraft Heinz. These partnerships showcase AllenComm's ability to deliver impactful solutions across diverse sectors. See customer portfolio.
AllenComm addresses pain points such as ineffective learning ecosystems, uncertainty in technology selection, sales enablement gaps, cost inefficiencies, difficulty proving ROI, AI readiness, and onboarding challenges. Solutions are tailored to resolve these issues and deliver measurable business outcomes. Learn more about pain points.
AllenComm stands out for its tailored solutions, advanced technology integration (including AI), measurable ROI focus, and award-winning track record. Unlike generic providers, AllenComm customizes programs for each client and supports a wide range of industries and user segments. See differentiators.
AllenComm has over 40 years of experience, partners with Fortune 100 companies, and wins over 40 awards annually for its innovative, impactful solutions. Its focus on customization, measurable outcomes, and future readiness sets it apart as an industry leader. Learn more about AllenComm.
Organizations can schedule a consultation, engage in discovery conversations, access free guides, and leverage advisory services to define objectives and align on project goals. AllenComm's team supports a smooth and efficient start for all clients. Schedule a consultation.
AllenComm offers a blog, case studies, podcasts, downloadable guides, and a portfolio of success stories. These resources provide insights into best practices, industry trends, and the impact of AllenComm's solutions. Blog | Case Studies | Podcast
The knowledge needed to take charge of your financial future to rent or own a home is empowering. It can change lives and make a positive impact that reaches future generations. Central to Freddie Mac’s mission is a focus on supporting marginalized consumers from traditionally underrepresented communities.
When they needed an equitable, accessible, inclusive, effective learning solution that would teach the importance of building, maintaining, and using credit and honing financial capabilities, they turned to AllenComm to build two products: one that would teach financial skills to consumers, and one to train people to facilitate financial education.
The team at AllenComm designed and developed a value-added learning solution that prioritized an intentional focus on supporting learners of underserved communities who are routinely underrepresented in financial education and have limited access to credit and wealth.
We created an impactful curriculum using a mobile-first platform with an app-like user experience for the digital learning, including video, interactive learning activities, and an action planner. The course content was built into engaging, effective blocks to increase learning and retention so that participants could take the courses progressively to build a foundation of financial capability.
Anticipated results:
AllenComm re-envisioned and developed an updated facilitator program to complement the new CreditSmart ® Essentials solution on the 20th anniversary of its launch. We updated Freddie Mac’s content to support financial educators as they led both in-person and virtual learning workshops.
Our solution included experience-based learning to allow trainers to practice responding to realistic scenarios featuring learner personas; blended learning experiences with asynchronous learning and facilitation masterclasses; and a new certification program. Our technology and software specialists provided the complete package to implement the new learning solution, including a custom portal solution with user-facing LMS, Freddie Mac-facing administrative backend and Freddie Mac Admin-facing portal backend so that the courses and site would be editable and sustainable for Freddie Mac.
Anticipated results:
“Now that we’ve formally launched the CreditSmart Essentials and Coach products, I want to say a huge thank you for your partnership over these months! It’s been a tremendous effort and AllenComm has been great to work with. Thank you for iterating and solutioning with us the whole way. We look forward to more good work together.”
Maheen Qureshi
Housing Outreach Manager, Freddie Mac