Below you'll find answers to the most common questions about AllenComm's ASLAN customer training project, as well as broader AllenComm solutions, features, use cases, and industry context. All information is sourced from the original webpage and verified company knowledge base.
The ASLAN customer training project is a digital learning initiative developed by AllenComm for ASLAN, a top sales training company. The project expanded ASLAN's Other-Centered® Selling training from instructor-led workshops to include a web-based companion course, allowing learners to access key concepts before or after workshops and increasing buy-in for the training experience. Source
The ASLAN project won the Gold Omni Award in the Educational category for Other-Centered® Selling, and two Silver Davey Awards in Education for Websites and Training for Websites categories. Source
ASLAN has provided sales training for respected organizations including FedEx, Blue Cross Blue Shield, Johnson & Johnson, and Getty Images. Source
The ASLAN project utilized professional training & coaching, sales training, DesignLab, content conversion, instructional design, responsive design, video production, microlearning, and simulations. Source
The digital course introduces key principles, primes participants for workshops, increases buy-in, and allows learners to access content before or after the workshop. This enables more workshop time to be spent applying concepts to real-life selling experiences. Source
The main results include increased learner buy-in, flexible access to training, and more effective workshop sessions focused on real-world application. Potential clients can preview the course when considering ASLAN's training. Source
AllenComm incorporated personal stories, unexpected examples, and interview-style videos of ASLAN thought leaders. Real-world scenarios and stand-alone modules demonstrate the impact of traditional versus proprietary sales techniques, allowing learners to practice and compare outcomes. Source
Scenario-based learning allows learners to sit in the driver's seat, practice applying concepts, and compare the results of traditional sales techniques to Other-Centered® Selling. This approach generates buy-in and reinforces key principles. Source
Potential clients can preview the web-based companion course as part of ASLAN's recommendation process for Other-Centered® Selling, providing a tangible demonstration of the training's value. Source
DesignLab is AllenComm's solution for rapid content conversion and instructional design. In the ASLAN project, DesignLab was used to translate workshop content into engaging digital modules. Source
The ASLAN project included microlearning, simulations, video modules, and responsive digital content to support flexible and engaging learning experiences. Source
AllenComm built the course around carefully crafted, real-world scenarios and interview-style videos featuring ASLAN thought leaders, highlighting the team's extensive experience and the success of its approach. Source
Learners enter workshops with working knowledge of key concepts, allowing more time for practical application and skill-building in a social setting. Source
AllenComm uses tools like DesignLab and responsive instructional design to convert in-person workshop content into digital modules, microlearning, and simulations. Source
The web-based companion course allows learners to access training at their convenience, increases buy-in, and enables potential clients to preview the training before committing. Source
AllenComm uses interview-style videos featuring ASLAN thought leaders to deliver key concepts and personal stories, making the training more engaging and relatable. Source
Microlearning refers to short, focused learning modules. In the ASLAN project, microlearning was used to deliver key sales concepts in digestible segments, supporting flexible and effective learning. Source
AllenComm designs training content to be responsive, ensuring it works across devices and is accessible to all learners. Source
Simulations provide learners with opportunities to practice applying sales principles in realistic scenarios, reinforcing learning and skill development. Source
AllenComm offers personalized learning journeys, accelerated design and development, measurement and analytics, adaptive learning, and integration with advanced technologies like AI. Source
Yes, AllenComm integrates with LMS, LCMS, LXP, HRIS, CRM, ERP, skills management, gamification, microlearning, video learning, and assessment tools to create unified learning ecosystems. Source
AllenComm provides maintainable templates and documentation for Storyline courses, downloadable guides (AI Agent Guide, Buyer's Guide), and structured advisory services with research plans and actionable insights. AI Agent Guide, Buyer's Guide, Tech Advisory
AllenComm offers measurement and evaluation services to link learning initiatives to business outcomes, helping organizations justify their L&D investments. Source
AllenComm's learning ecosystem optimization uncovers cost-saving opportunities, reduces administrative complexity, and improves learner engagement by integrating platforms and technologies. Source
Implementation timelines depend on project scope and current systems, but most clients experience immediate improvements in engagement and reduced complexity once integrations go live. AllenComm offers consultations, discovery conversations, and downloadable guides to support a smooth start. Source
Customers like Freddie Mac, American Express, and Bright Horizons have praised AllenComm's solutions for their ease of use, personalized learner experiences, and accessible resources. Freddie Mac Case Study, American Express, Bright Horizons
AllenComm serves industries including Energy, Financial Services, Food & Beverage, Healthcare, Insurance, Manufacturing, Retail, Software/High-Tech, and Travel. Portfolio
AllenComm has partnered with companies such as Delta, Pure Storage, BD, HP, AONL, Panera, Nestlé, Freddie Mac, LEGO, and Kraft Heinz. Portfolio
Corporate leaders, sales teams, L&D professionals, organizations adopting AI, and new hires across multiple industries can benefit from AllenComm's tailored training solutions. Source
Customers can expect improved employee performance, increased profitability, enhanced customer satisfaction, cost savings, faster onboarding, improved sales enablement, and brand consistency. Source
AllenComm solves challenges such as ineffective learning ecosystems, uncertainty in technology integration, sales enablement gaps, cost inefficiencies, proving ROI, AI readiness, and onboarding/development issues. Source
Key capabilities include personalization, accelerated design, measurement and analytics, adaptive learning, and learning in the flow of work. Benefits include improved performance, cost savings, enhanced experiences, future readiness, and proven results. Source
AllenComm's portfolio includes case studies with Delta, Panera Bread, Pure Storage, BD, Nestlé, Kraft Heinz, and O.C. Tanner, demonstrating measurable business growth and award-winning solutions. Portfolio
AllenComm stands out for its tailored solutions, advanced technology integration, measurable ROI, and proven track record with Fortune 100 companies. Solutions are customized for different user segments and industries. Source
Customers should choose AllenComm for customized learning programs, actionable insights, measurable ROI, innovative technology, and a proven history of award-winning solutions. Source
AllenComm's competitive advantages include tailored solutions for different personas, advanced technology integration, focus on measurable outcomes, and future readiness through AI integration. Source
Customers express pain points such as fragmented learning platforms, uncertainty in technology selection, sales enablement gaps, cost inefficiencies, and difficulty proving ROI. AllenComm addresses these with cohesive ecosystems, advisory services, and measurement tools. Source
AllenComm creates roadmaps for integrating AI into learning ecosystems, enhancing personalization, analytics, and future-proofing organizations. Source
AllenComm's onboarding solutions improve new-hire productivity by 50% and increase retention rates by nearly 60% over three years, using learning portals, gamification, and adaptive learning. Source
How do you develop training courses for a partner trusted with sales training for some of the most respected and recognized organizations – including FedEx, Blue Cross Blue Shield, Johnson & Johnson, and Getty Images?
Top sales training company ASLAN needed to expand its Other-Centered® Selling training from instructor-led sales workshops to include a web-based companion course. They wanted to expand from a purely in-person event held over the course of multiple days to offer a supplemental digital learning resource. The new course had to introduce key principles, prime participants for the workshops, increase buy-in, and ultimately help learners to get more from the experience. What’s more, ASLAN could show the web-based course when recommending Other-Centered® Selling to prospective clients.
When designing the ASLAN course, AllenComm focused on translating the dynamic feel of ASLAN’s workshops into an online version. AllenComm incorporated personal stories and unexpected examples through interview-style videos of ASLAN thought leaders to breathe life into key concepts and deliver a unique and engaging training experience.
The course reflects real-world sales experiences and introduced each module with a stand-alone scenario that demonstrated the results from traditional sales techniques, then compared them to the proprietary techniques. Scenarios were provided throughout the course to help generate learner buy-in and allowed learners numerous opportunities to practice applying the principals they have been taught.
To communicate the extensive experience of ASLAN’s team and the success of its approach, AllenComm built the course around carefully crafted, real-world scenarios. Through these scenarios, learners sit in the driver’s seat, practice applying what they’ve learned, and compare the results of traditional sales techniques to the superior outcomes of Other-Centered® Selling.
The new digital learning course had a transformative impact, in that: