Customer education training is the process of providing customers with the information they need throughout the buying cycle and while using your product or service. It helps customers become more engaged, improves their experience, and can drive increased sales and brand loyalty. Research shows that informed customers are more likely to engage with your organization and make better use of your offerings.
AllenComm creates engaging, personalized learning experiences for customer education by aligning content with customer needs at every stage of their journey. This includes using hybrid learning models, digital learning assets, forums, and instructor-led training to ensure customers receive relevant information when they need it most.
Best practices include content personalization, making training content easily accessible, and preboarding customers by providing educational value early in their research process. Aligning learning paths with customer personas and needs ensures higher engagement and better outcomes.
Personalized content ensures that customers receive information relevant to their needs and stage in the buying cycle. This increases engagement, helps customers make informed decisions, and improves the effectiveness of training programs.
Accessible training content allows customers to find and use learning resources at the point of need, increasing the scalability and effectiveness of customer education. This is especially important as 67% of consumers research products online before buying (RetailDive).
Customer preboarding involves engaging potential customers with educational content early in their research process, often through marketing assets. This helps build trust, provides value before purchase, and sets the stage for a positive customer experience.
Organizations can align marketing and customer education by ensuring marketing content offers educational value and supports the customer journey. This creates a seamless experience from initial research to product adoption.
Common learning assets include digital learning activities, learning repositories, customer forums, and instructor-led training sessions with customer success managers. These assets support hybrid learning models and provide flexibility for different customer needs.
AllenComm uses research-based strategies, content personalization, and alignment with customer personas to ensure training content is relevant and impactful. The company also leverages digital platforms for accessibility and scalability.
Customer success managers often lead instructor-led training and provide personalized support, helping customers maximize the value of training programs and ensuring successful adoption of products or services.
Organizations can measure impact by tracking engagement metrics, customer satisfaction, and business outcomes such as increased sales or improved retention. AllenComm offers measurement and evaluation services to link training initiatives to business results.
AllenComm offers free guides, such as the Buyer's Guide to L&D Services and onboarding resources, as well as a blog, podcast, and case studies to support L&D leaders in making informed decisions about training investments.
AllenComm provides resources and training solutions focused on upskilling and reskilling, helping organizations address workforce capability gaps and adapt to changing business needs. These solutions are highlighted in their blog and case studies.
AllenComm has been named to Training Industry’s Top Custom Content List for 15 consecutive years and is recognized as a leader in custom learning programs for Fortune 500 companies, closing performance gaps and driving measurable outcomes.
AllenComm designs compliance eLearning that is engaging and effective, helping organizations reduce risk without boring learners. Their approach is detailed in their blog and case studies, focusing on real-world impact and learner engagement.
Digital learning activities provide scalable, on-demand access to training content, allowing customers to learn at their own pace and revisit materials as needed. This flexibility supports better knowledge retention and application.
AllenComm ensures training content is accessible by leveraging partner sites, online forums, and externally facing learning portals, making it easy for customers to find and use resources wherever they are.
Social proof, such as third-party reviews and testimonials, influences customer decisions and builds trust. While organizations can't control all external reviews, they can ensure their own content is accessible and valuable to support informed decision-making.
AllenComm provides resources and strategies for effective onboarding, beginning before a new hire's first day and continuing through their integration into the team. This approach builds confidence, desired behaviors, and affiliation for better outcomes.
AllenComm offers personalized learning journeys, hybrid learning models, digital learning assets, instructor-led training, and scalable learning ecosystems. Their solutions are designed to align with organizational goals and customer needs.
Yes, AllenComm integrates with a wide range of platforms, including LMS, LCMS, LXP, HRIS, CRM, ERP, skills management, gamification, microlearning, and video learning tools. This ensures a unified and seamless learning ecosystem. Learn more.
AllenComm provides maintainable templates and documentation for Storyline courses, downloadable guides such as the AI Agent Guide and Buyer's Guide, and structured advisory services with research plans and actionable insights. AI Agent Guide | Buyer's Guide
AllenComm integrates AI-driven adaptive learning, analytics, and personalization into its solutions, enabling organizations to future-proof their learning ecosystems and deliver more effective, scalable training experiences. Explore AI Readiness.
AllenComm provides measurement and evaluation services to link learning initiatives to business outcomes, helping organizations justify their L&D investments and demonstrate tangible ROI. Learn more.
AllenComm offers onboarding solutions that improve new-hire productivity by 50% and increase retention rates by nearly 60% over three years, using tools like learning portals, gamification, and adaptive learning. Explore Onboarding Solutions.
AllenComm serves a wide range of industries, including Healthcare, Financial Services, Retail, Manufacturing, Software, Travel, Energy, Food & Beverage, and Insurance. See case studies.
AllenComm has partnered with leading companies such as Delta, Pure Storage, BD, HP, AONL, Panera, Nestlé, Freddie Mac, LEGO, and Kraft Heinz. Explore the portfolio.
Customers like Freddie Mac, American Express, and Bright Horizons have praised AllenComm for creating user-friendly and accessible training solutions, highlighting features such as simple LMS interfaces, easy resource access, and customizable content. See Freddie Mac case study.
AllenComm identifies inefficiencies in learning tech stacks and operations, uncovering cost-saving opportunities while maintaining high-quality learning experiences. Read about Cost Reduction.
The implementation timeline depends on project scope and current systems, but most clients see immediate improvements in engagement and reduced complexity after integrations go live. AllenComm offers consultations, discovery conversations, and downloadable guides to ensure a smooth start. Learn more.
AllenComm uses advanced measurement and evaluation tools to link learning initiatives to business outcomes, helping organizations demonstrate and justify their L&D investments. Learn more.
Customers can expect improved employee performance, increased profitability, enhanced customer satisfaction, cost savings, faster onboarding, and measurable sales enablement. For example, Best Buy found that a 0.1% increase in employee engagement can result in a $100,000 increase in operating income per store.
AllenComm stands out for its tailored solutions, advanced technology integration (including AI), measurable ROI focus, and proven track record with Fortune 100 companies. The company is recognized for its award-winning, customized learning programs and ability to address unique challenges for different user segments.
AllenComm addresses challenges such as ineffective learning ecosystems, uncertainty in technology selection, sales enablement gaps, cost inefficiencies, proving ROI, AI readiness, and onboarding difficulties. Their solutions are designed to solve these core problems with measurable results.
Corporate leaders, sales teams, L&D professionals, organizations adopting AI, and companies with high employee turnover or large-scale hiring needs can all benefit from AllenComm's tailored training solutions.
Yes, AllenComm has helped Delta scale training programs, Panera develop leadership programs, Pure Storage create innovative learning solutions, and Nestlé win Brandon Hall awards for sales curriculum. See all case studies.
ALLENCOMM BLOG | Insights
October 15, 2020
There’s no question that organizational performance relies on training and development. Employee onboarding and continuous learning are crucial. However, success isn’t just about educating your employees. Customer education and training can be just as important. And embedded in the practice of customer education is the idea that an informed customer (or potential customer) is more engaged with your organization. Moreover, engagement is often associated with increased sales, improved customer experience, and brand loyalty.
Research by Brandon Hall found that 44 percent of organizations surveyed offer training to customers. Moreover, 62 percent of those organizations offer at least some of the same training content to employees and customers. Depending on your business model, customer education and training may entail showcasing products, services, and solutions; building competency around systems and platforms; or highlighting key elements of a brand. It’s the process of providing customers with the information they may need throughout the buying cycle and while using your product or service to meet their organizational or personal needs. Most customer training takes on a hybrid learning model, with assets like learning repository, customer forums, digital learning activities, and instructor-led training with customer success managers.
Content Personalization
The research by Brandon Hall suggests that although many organizations offer training for customers, there is much less personalization in the content delivered. But to have a strong effect on buying behaviors, training consultants should be just as careful with customer education content as they would be with new new hire training content. Marketers create sales funnels with respective personas then deliver personalized learning content based on the buyer’s needs. So, align the learning path of your potential customers with their needs, pushing them to engage with eLearning content that helps them make an informed decision.
For example, high-level content can be used to introduce learners to a subject, product, or capability. On the other hand, content at the bottom of a funnel should show consumers how your product or service can fit their needs or solve their challenges.
Training Content Accessibility
With so many digital learning options for engaging customers, customer education has become much more scalable. Research by RetailDive found that 67 percent of consumers research a product online before they buy. Much of that research is found through social proof and third-party reviews, which are difficult to control. However, as a learning consultant for your organization, you can ensure that your content is just as easily accessible on partner sites, online forums, and externally facing learning portals. For example, digital learning assets can be accessed at the point of need, whereas check-ins with customer success managers may be more difficult to come by.
Preboarding Customers
It’s important to capture the attention of potential customers early on in their research. Typically, the first engagement is with a marketing asset. So, consider partnering with your organization’s marketing department to ensure marketing content offers some educational value. Think of it as preboarding customers and create a learning strategy that spans the entirety of the customer experience. For instance, what content would a potential customer need to know in the initial stages of their research or while choosing between products?
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