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Top Training Company Shares Three Vital Instructional Design Tips for the New Year

In the last quarter of the year, we saw multiple reports come out with useful data and information on current conditions and trends for learning development within organizations across industries. The LinkedIn 2021 Workplace Learning Report, ATD, Brandon Hall, and others provided results gathered from leadership, learning professionals, HR, and employees that will help guide good decision-making for the coming year.

As a top training company, in our experience working with clients this year we’ve also gleaned insights that will be useful to guide learning design and development as we move forward. Read on for an overview of the ideas that should guide training development during the upcoming year – and likely beyond. Here are some recommendations.

training company employees talking with clients

Top Training and Custom eLearning Development Best Practices

Create cross-functional content for hybrid workplaces. Remote work, at least part of the time, is an ongoing reality in the modern workplace. It will be incredibly valuable to develop, enhance, and update your learning content that will translate in both the in-person and virtual environment. When designing your learning experience, you’ll want to use video, media, and digital resources that can be used in office and away, for self-paced and instructor-led learning. If you haven’t already, organize your content to be easily accessible through a database online for use during learning and as a quick reference on the job. 

Prioritize the learner experience. What experiences and resources does your team need to be successful? Is it improved access, updated digital resources, shorter learning experiences that can flex around a busy schedule, or content that is more engaging and provides more practice experience? Gather all of the information you can through surveys, HR feedback, IT use data, and information from management. It’s helpful to conduct a needs analysis if you have those resources in-house or can bring in a consultant to help. Whatever you can do to improve the user experience will enhance your outcomes and improve ROI. You can read more about how to enhance the learner experience here.

Make it social to increase engagement. According to the 2021 LinkedIn Learning Workplace Report, “Learners who use social features – Q&A, course shares, and learning groups – watch 30x more hours of learning content than learners who don’t.” Based on those numbers, it’s clear that a social engagement element increases seat time and improves outcomes by increasing motivation and buy-in. Moreover, top training companies will always recommend that you increase learner engagement. How? This can be accomplished by making good use of chats and other tools to enhance communication during learning experiences, even if it’s in the form of a bulletin board for comments, video meetups, and gamified activities for participants.

Prioritize equity in the learner experience and your workplace culture. What is workplace equity? In short, it is taking a human-centered approach to recognize individual needs and create conditions that allow everyone to succeed. (Frankly, it’s a large topic. You can find resources that cover this subject more in-depth here.) Increasingly, organizations are recognizing the value of more diverse, inclusive, and equitable workplaces. According to that same LinkedIn report mentioned earlier, nearly three-quarters (73%) of L&D professionals report that their executives have made Diversity & Inclusion programs a priority. Moreover, many organizations are realizing the value of mental health initiatives to support wellbeing in the workplace. If they haven’t already, organizations can take steps to prioritize equity and improve workplace culture by updating learning content, supporting effective communication in the workplace, and using evaluations maps to uncover needs.

Conclusion

The coming year provides tremendous opportunities to re-envision our workplaces and improve the learner experience in ways that meet business objectives and sets everyone up for greater success – even in the midst of changing market conditions. At AllenComm, we’re a top training company with a passion for creating human-centered learning solutions that scale to meet business objectives and win awards for our clients. If you could use more information, a consultation, or other support with learning technologies and solutions, please reach out to us here.

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: