What is Employee Training and Development?


Employee training and development is a broad term covering multiple kinds of employee learning.

Training is a program that helps employees learn specific knowledge or skills to improve performance in their current roles. Development is more expansive and focuses on employee growth and future performance, rather than an immediate job role.

Why you need high-impact employee training and development.

Good training and development programs help you retain the right people and grow profits. As the battle for top talent becomes more competitive, employee training and development programs are more important than ever. Hiring top talent takes time and money, and how you engage and develop that talent from the time they are first onboarded impacts retention and business growth. According to the 2019 Workplace Learning Report from LinkedIn, 82% of L&D professionals say that their executives actively support employee engagement in professional learning, and 59% say they will spend more on their online learning budget.

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As companies grow and the war for talent intensifies, it is increasingly important that training and development programs are not only competitive but are supporting the organization on its defined strategic path.

- China Gorman, CEO at Great Place to Work

And it’s not just about retention. Employee training and development programs directly impact your bottom line.

According to SHRM, the link between learning and business success is compelling. “Companies that learn fastest and adapt well to changing environments perform the best over time,” says Edward Hess, a professor of business administration and author.

Here is how you create high-impact employee training.

High-impact training and development programs don’t just happen. Instead, they’re the result of a careful planning and alignment process. The following steps can help you translate business objectives into a tailored training plan.

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1. Identify Business Impact:

Design and develop your training to meet the company’s overall goals. Keeping business goals in focus ensures training and development makes a measurable impact.

2. Analyze Skill Gaps:

How are your employees’ behaviors helping meet the business goal? By finding out what the gaps are between employees’ current and ideal skills, you can better pinpoint what your specific learning objectives should be. Categorize these learning objectives into these three groups, and have activities in your training plan that target all three.


  • Motivation: How can you help learners understand why they need to change their behaviors? By working with employee motivations–for example, pinpointing a purpose–you’re more likely to change behavior over the long term.
  • Skills Mastery: What do your learners need to be able to do the job? These behaviors will have the most impact on performance.
  • Critical Thinking: What must your learners know to perform their jobs well? Distinguish critical knowledge from nice-to-know information to identify what content should be in the course, and what should be in optional resources.

3. Layer Training Methods:

The most effective training programs use layered, sustainable learning activities to create performance improvement over time. A layered approach makes sure your program targets the essential employee, customer, and business needs while training the right people at the right time in the right way. A layered approach is the best of all worlds because it blends learning experiences and training methods that maximize the benefits of your time.

4. Evaluate Effectiveness and Sustain Gains:

Employees’ need for training and support don’t end when they get back to work. In fact, continued support is required to ensure that initial training sticks. Measurable learning objectives are the foundation for you to evaluate an initiative’s impact.

Learn how AllenComm can help you design and develop custom corporate training solutions.

Client examples creating effective employee training programs:

Panera course AllenComm

AllenComm partnered with Panera to develop an advanced program focused on building confidence through competency. One of the objectives of the program was also to improve the internal promotion process of assistant managers to general managers. In this course, learners navigate twelve online micromodules and three ILT sessions that help them build their team, create a feeling of belonging and community essential to Panera’s food culture, and strategize to prepare for challenges. The learning program won a Bronze Omni Award in Education.

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Nestle AllenComm course

AllenComm built a robust learning experience that addresses the needs of four learning groups: marketing, sales, product development teams, and cross-functional teams. Called the Omni University, this one-stop resource focuses on each learner’s unique learning journey. This omni strategy is for all learning groups to grow their skills as the market and their roles evolve. To-date, the Omni University considerations are being integrated into all 2021 plans for all major Nestlé brands/categories and retailers. So far, over 70% of respondent feedback gave Omni University a five-star rating.

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Advantages and benefits of high-impact employee training.

Top companies invest in training programs because they know the investment pays off in individual and organizational benefits. Here are a few examples.



  • Profit growth
  • Reduced employee turnover
  • Deeper talent succession pipelines


  • Increased employee motivation
  • Improved engagement
  • Improved productivity speed and competency

See how we can help your organization achieve better business results with our custom employee training and development solutions.