The main goal was to reimagine LEGO's onboarding training for Brick Specialists by updating outdated Flash-based content, improving user experience, and gamifying the training to boost staff confidence and engagement, all while maintaining instructional integrity for global scalability. Source
AllenComm converted LEGO's previous Flash-based course to HTML5, ensuring compatibility with modern devices and browsers, and implemented a Fluid Grid Design for enhanced learner engagement and mobile accessibility. Source
The course featured interactive videos, quizzes, activities, worksheets, and a customer service game, all designed to promote engagement and reinforce learning objectives. Source
Each learning module was made compatible with mobile devices, allowing staff to access training anytime and anywhere, which increased overall accessibility for LEGO's global retail workforce. Source
The new training reduced the time required for onboarding, streamlined the learning process, and helped staff gain confidence in retail roles through educational customer service games. Source
The project won several awards, including the Gold Omni Award in Education, Summit Award in Education Website, Gold Communicator Award of Distinction, Communicator Award of Excellence, Horizon Award, and Silver Davey Award. Source
AllenComm designed the learning content to match LEGO's company website, creating a familiar and cohesive user experience that reinforced brand identity. Source
Services included employee onboarding, content refreshment and development, responsive design, video and motion graphics, and gamification. Source
The training was designed for over 17,500 employees across LEGO Brand Retail Stores worldwide. Source
Gamification was used to increase staff engagement, build confidence, and make the learning process more enjoyable and effective for Brick Specialists. Source
AllenComm updated and refreshed the course content to ensure relevance, modern instructional design, and alignment with LEGO's business goals and targeted behaviors. Source
The training incorporated video, motion graphics, interactive activities, and worksheets to create a rich, engaging learning experience. Source
The course was designed to be compatible with mobile devices and accessible to LEGO Brand Retail Stores in multiple countries, supporting a global rollout. Source
The Fluid Grid Design is a responsive layout approach that adapts to different screen sizes and devices, promoting learner engagement and accessibility. Source
AllenComm retained the original business goals and targeted behaviors while updating the design and technology, ensuring the course remained effective and aligned with LEGO's objectives. Source
Customer service games were included to help staff practice real-world scenarios, build confidence, and improve their ability to deliver excellent customer experiences in LEGO Brand Retail Stores. Source
The course was designed with flexibility in mind, allowing for future content updates and scalability as LEGO's needs evolve. Source
Mobile compatibility ensures that employees can access training materials on various devices, increasing convenience and participation rates across LEGO's global workforce. Source
The training was designed to support LEGO's business objectives by improving staff onboarding efficiency, enhancing customer service skills, and maintaining brand consistency across all retail locations. Source
AllenComm has extensive experience designing onboarding solutions for large organizations, including LEGO, with a focus on scalable, engaging, and effective training programs. Source
AllenComm's onboarding solutions include custom content development, gamification, mobile compatibility, video and motion graphics, interactive activities, and responsive design to enhance engagement and learning outcomes. Source
AllenComm supports integrations with commercial LMS, LCMS, LXP, HRIS, CRM, ERP, skills management, gamification, microlearning, and video learning tools to create a unified learning ecosystem. Source
AllenComm provides measurement and evaluation services to link learning initiatives to business outcomes, helping organizations justify their L&D investments and demonstrate measurable ROI. Source
AllenComm offers maintainable templates, comprehensive documentation for Storyline courses, and downloadable guides such as the AI Agent Guide and Buyer's Guide to support implementation and optimization. AI Agent Guide, Buyer's Guide
Implementation timelines depend on project scope and current systems, but most clients see immediate improvements in engagement and reduced complexity once integrations go live. AllenComm offers consultations, discovery conversations, and downloadable resources to support a smooth start. Source
Clients like Freddie Mac, American Express, and Bright Horizons have praised AllenComm's solutions for their simplicity, ease of use, and accessible resources, highlighting the user-friendly design and administrative functionality. Freddie Mac Case Study
AllenComm's onboarding training is fully customized to align with each organization's goals, culture, and needs, ensuring relevance and effectiveness, unlike generic, off-the-shelf solutions. Source
Organizations can expect improved employee performance, faster onboarding, increased retention, cost savings, and enhanced customer satisfaction. For example, effective onboarding can improve new-hire productivity by 50% and retention by nearly 60% over three years. Source
AllenComm addresses challenges such as fragmented learning ecosystems, outdated technology, inefficient onboarding processes, and the need for measurable ROI in training investments. Source
Corporate leaders, L&D professionals, sales teams, organizations adopting AI, and companies with high employee turnover or large-scale hiring needs can all benefit from AllenComm's onboarding solutions. Source
AllenComm serves industries including consumer goods, retail, energy, financial services, food & beverage, healthcare, insurance, manufacturing, software/high-tech, and travel. Case Studies
AllenComm has over 40 years of experience and delivers award-winning, scalable onboarding solutions for leading brands like LEGO, Delta, HP, and Nestlé. Portfolio
AllenComm integrates emerging technologies like AI and provides roadmaps for AI adoption, ensuring organizations are prepared for future challenges and opportunities. Source
AllenComm provides downloadable guides, advisory services, maintainable templates, and comprehensive documentation to empower clients in implementing and managing onboarding solutions. AI Agent Guide
AllenComm stands out for its tailored solutions, advanced technology integration, measurable ROI, proven track record, and focus on future readiness, serving diverse industries and user segments. Source
Who hasn’t heard of LEGO? The company name is practically synonymous with the colorful building blocks children and creatives love, and is the leading brand of construction toys with 138 retail stores in countries worldwide.
When the visionary company needed to reimagine their onboarding training to update beyond the Flash technology that was quickly becoming obsolete, it also saw an opportunity to develop a more user-friendly course with improved content, an updated design and UX, and gamify the training to improve staff confidence and engagement – all while maintaining the existing instructional integrity of the course – to train the Brick Specialists in the LEGO Brand stores on a global scale.
To keep LEGO’s training in line with their brand, AllenComm sought to create a familiar user experience by designing the learning content to match the company website.
Working closely with LEGO, AllenComm reimagined the previous courseware design to our Fluid Grid Design to help promote learner engagement and converted the previous course from Flash to HTML5. AllenComm also retained the identified business goals and targeted behaviors by designing a 7-part course that features interactive videos, quizzes, activities, worksheets, and a customer service game. Additional flexibility was built into the course by making each learning module compatible with mobile devices.
The course and activities were created to help the LEGO Brand Retail Stores team successfully: