See how HP grew their Global brand value.
HP had a critical project; they needed to develop a global brand training program that would increase HP’s brand value through improved employee execution. To that end, their marketing and customer service departments were entrusted with ensuring the organization had one brand story being told by over 300,000 employees.
HERE'S WHAT WE DID
To reach learners and connect them to the brand vision, HP and AllenComm developed a unique, brand training that helped employees understand their effect on and connection to HP values, purpose and voice.
- Empowered and transformed 400 brand ambassadors through ten brand experience courses
- Engaged more than two-thirds of employees from 60 different countries to complete the course
Communicator Award of Distinction
Silver Summit Creative Award
Bronze Brandon Hall Excellence in Learning Award for Custom Content
Bronze Telly Award
Gold Aurora Award
Gold Omni Award in Internal Communication