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How True Crime Relates To Good Assessment Design

This was originally posted on elearningindustry.com March 14, 2019.

Meet Your Desired Business Objectives With A Good Assessment Design 

It seems that all anyone can talk about these days is the latest true crime doc to come out online. We are a nation obsessed with unsolved mysteries and accounts of a colossal fraud. One case we are hearing, seeing, and reading about is the story of start-up darling Elizabeth Holmes and her biotech company Theranos. Though the company was widely hailed as a revolutionary in the medical testing industry, the miracle blood test never quite delivered as advertised, defrauding investors and thousands of patients.

Theranos’ real trouble was the efficacy of their assessments. Though we don’t know near enough biochemistry to solve the issues with Holmes’ two-drop blood test, the good news is that we are experts when it comes to assessing learner takeaways. Keep the following tips in mind as you design a training assessment that really gets to the bottom of what your learners know.

Assessment Starts With The Purpose

Companies invest in training as a means of getting closer to their business objectives. In order to meet these objectives, it’s likely that learners need to make a behavioral shift, rather than just increasing their knowledge. Remember exactly what that behavioral shift looks like while writing your final assessment to ensure that your test is a valid measure of learner development.

In coming up with a purpose, think about what you want your learners to be able to do. The assessments that give way to the best results will be rooted in real-world applications. Design scenarios and questions that would really take place even if they touch on conceptual grey areas. Often, those nuanced situations will be the closest you can get to reality.

Brush Up On Assessment Writing Techniques

A good evaluation question has clear, straightforward directions. In terms of what you want your learner to do, leave no room for doubt. Should they choose the most correct answer? How many times should you use each term in a matching exercise? How long should short answers be? Giving clear instructions will ensure that you’re assessing the skills or concepts your learner is focused on.

Make Your Assessment Versatile

Use more than one type of activity to assess your learners’ progress. A variety of activities can break up the feel of the assessment, leading to a sharper focus from the learner. Think about which activities are best suited to measure your chosen skills or concepts, and start there. Longer exams are more reliable, but try to balance your learner’s valuable time with your goal for professional development.

Don’t Give Away The Answer In The Distractors

Distractors are the answer options other than the correct answer. Writing thorough distractors can make an impact as you try to separate a well-prepared learner from someone who just sped through a course to get it over with. Often times, you can give away the right answer just by parroting language from the lesson or using official sounding jargon. Try to avoid making the correct answer the longest answer even if it means occasionally making it the simplest option. Use the same degree or more scientific and official sounding language in the wrong options too.

Hand Over The Microphone

One way to cut down on prep time while maintaining quality is to use an essay or free response question. You have the opportunity to see what concepts really stuck with the learner as well as how they relate to the material in their own words. A free response option can give the learner free rein to identify interrelationships, authentic connections, and even areas they’d like to learn more about. While essays give the learner the chance to take the lead, keep in mind that an essay question will cover less material than the comparable number of multiple choice questions, and will definitely take longer to evaluate or report.

Don’t Leave The Opportunity For Feedback On The Table

When a learner answers a question incorrectly, use that opportunity to help them understand what you would have them do instead. More than informing the learner that their answer was wrong, imagine how their thought process might have led them to the wrong answer, and address that in the feedback response.

In conclusion, spending a little extra time on an assessment can help you see where you’re at in relation to your development goals. You’ll be able to see which parts of your professional training are the most impactful, and you’ll have a clear indication of which skill areas you want to refine. Sharpening up your assessment design techniques can keep you on track to meet your desired business objectives.

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: