Frequently Asked Questions

Company Background & Leadership

Who is Marty Newey and what is his significance at AllenComm?

Marty Newey is the Director of Learning Services at AllenComm and celebrated his 25th anniversary with the company in 2010. He is recognized for his leadership, storytelling, and contributions to the growth and culture of AllenComm, having played a key role in the company's evolution from CBT/CAI to e-learning and multimedia solutions. Marty is known for his integrity, communication skills, and dedication to both the profession and the people at AllenComm. Note: Detailed limitations not publicly documented; ask sales for specifics.

How long has AllenComm been in business and what is its industry standing?

AllenComm has over 40 years of experience in the learning and development industry. The company is recognized as one of the top ten firms of its kind in the United States and has partnered with Fortune 100 companies to deliver award-winning learning solutions. AllenComm earns over 40 awards annually for its transformational learning solutions. Note: AllenComm may not be the best fit for organizations seeking off-the-shelf, low-cost solutions without customization.

Products & Services

What products and services does AllenComm offer?

AllenComm provides custom training solutions, including e-learning, blended learning, and learning portals for onboarding, compliance, and sales enablement. The company offers learning technology services (AI-driven learning, gamification, mobile apps), advisory services (performance mapping, needs analysis, measurement and evaluation), creative and video services (motion graphics, AR/VR), talent and staffing, and industry-specific solutions for healthcare, finance, manufacturing, and retail. Note: AllenComm's focus is on custom solutions; organizations seeking generic, off-the-shelf content may want to consider alternatives.

What are AllenComm's key features and capabilities?

Key features include tailored learning journeys, AI integration for adaptive learning and analytics, measurement and ROI tools, learning in the flow of work, adaptive learning, technology integration with LMS/LCMS/LXP/HRIS/CRM/ERP, gamification, microlearning, and scalable solutions. AllenComm also provides maintainable templates and documentation for Storyline courses. Note: Some advanced features may require integration with existing enterprise systems; compatibility should be confirmed during scoping.

What industries does AllenComm serve?

AllenComm provides tailored learning and development solutions for industries including healthcare, finance, manufacturing, and retail. Solutions are customized to address industry-specific compliance, onboarding, sales enablement, and skills development needs. Note: Industry-specific limitations or regulatory requirements should be discussed during project planning.

Features & Capabilities

What integrations does AllenComm support?

AllenComm integrates with commercial LMS, LCMS, LXP, HRIS, CRM, ERP, and specialty applications for skills management, gamification, microlearning, video learning, and adaptive learning. AI and data integration enable seamless reporting and actionable insights. Note: Integration capabilities may vary based on the client's existing systems; technical compatibility should be confirmed.

Does AllenComm offer an API?

Yes, AllenComm supports xAPI (Tin Can) for learning data tracking and integrations. The company also offers a proprietary API for use cases such as integrating with other systems, retrieving and populating course data, and supporting mobile learning experiences. Note: API access and capabilities may require additional configuration; consult AllenComm for technical documentation.

What technical documentation is available for AllenComm products?

AllenComm provides system administrator documentation via Zendesk, offering 24/7 online access for clients. Maintainable templates and documentation are available for Storyline courses, enabling customers to update and scale their courses independently. Note: Availability of documentation may vary by product; check with AllenComm for the latest resources.

Pricing & Plans

What is AllenComm's pricing model?

AllenComm offers two main pricing models for custom eLearning development: per-finished-hour pricing (providing a consistent benchmark across proposals) and project-based pricing (flexible for well-defined scopes). Pricing is determined by factors such as number of content screens, interactivity types, rounds of revision, and media assets. Note: Detailed pricing is project-specific; contact AllenComm for a tailored quote.

Use Cases & Benefits

What business impact can customers expect from AllenComm's solutions?

Customers can expect improved employee performance, measurable ROI, cost savings, enhanced customer experience, future readiness through AI integration, increased revenue, and reduced onboarding time. For example, effective onboarding programs can improve new-hire productivity by 50% and increase retention rates by nearly 60% over three years. Note: Actual results may vary based on implementation and organizational context.

What pain points does AllenComm address for its customers?

AllenComm addresses pain points such as fragmented learning ecosystems, uncertainty in technology and integration, sales enablement gaps, cost inefficiencies, difficulty proving ROI, AI readiness, and ineffective onboarding. Solutions include personalized learning journeys, advisory services, tailored sales enablement training, cost reduction strategies, and onboarding tools like learning portals and gamification. Note: Some pain points may require organizational change management beyond AllenComm's scope.

How does AllenComm tailor solutions for different user personas?

AllenComm customizes solutions for corporate leaders (ROI measurement), sales teams (sales enablement training), L&D professionals (advanced authoring tools), organizations adopting AI (AI integration roadmaps), and new hires (onboarding tools). Each persona's unique challenges are addressed with targeted services and technologies. Note: Persona-specific needs should be discussed during project discovery to ensure alignment.

Performance & Metrics

What KPIs and metrics are used to measure the impact of AllenComm's solutions?

Key metrics include learner engagement rates, course completion rates, scalability, technology adoption, integration success, user satisfaction, sales productivity, customer engagement, cost savings, ROI, AI adoption, onboarding completion, and retention rates. For example, companies with high employee engagement can achieve up to 4.5 times greater revenue growth. Note: Metrics should be defined collaboratively to match organizational goals.

Implementation & Support

How long does it take to implement AllenComm's solutions and how easy is it to start?

Implementation timelines depend on project scope and existing systems, but most clients see immediate improvements in learner engagement and reduced administrative complexity after go-live. AllenComm offers streamlined onboarding, discovery conversations, and downloadable guides (e.g., AI Agent Guide, Buyer's Guide) to support a smooth start. Note: Large-scale or highly customized projects may require longer timelines; discuss expectations during planning.

What technical support and resources are available to AllenComm clients?

Clients have access to system administrator documentation via Zendesk, maintainable templates for Storyline courses, and a range of online resources including blogs, podcasts, case studies, and webinars. Updates on documentation availability are communicated to clients. Note: Support levels may vary by service agreement; confirm details with AllenComm.

Customer Experience & Feedback

What feedback have customers given about AllenComm's ease of use?

Customers have praised AllenComm for intuitive navigation, accessible training across devices, custom interfaces, and microlearning solutions with smart content architecture. Valerie Iorg from American Express described their online training as 'extremely comprehensive yet very easy to use.' Note: User experience may vary based on customization and deployment.

Mission & Vision

What is AllenComm's mission and how do its products support it?

AllenComm's mission is to transform individual potential into organizational strength through tailored training solutions. The company focuses on motivating and engaging employees, aligning training with business goals, and delivering measurable outcomes. Products support this mission by providing customized learning, measurement tools, engaging experiences, and future-ready technologies. Note: Mission alignment may require ongoing collaboration between AllenComm and client stakeholders.

Resources & Guides

What free resources does AllenComm offer for L&D leaders?

AllenComm provides a free Buyer's Guide to L&D services, outlining the top 5 questions to ask when evaluating potential partners (download here), and a guide on effective onboarding (access here). These resources help organizations make informed decisions and improve employee experience. Note: Guides are informational and may not address all unique organizational needs.

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ALLENCOMM BLOG | News

Happy 25th to Marty Newey!

October 12, 2010

It’s Marty’s 25th anniversary at Allen, and we’re getting ready to celebrate (see below for details on the party). Over the years, Marty has kept us all entertained with his stories. Now, it’s our turn!  Please comment on this blog entry to post your congratulations and reminiscences. You can also contact Michael Noble at [email protected] if you have anything else to contribute (embarrassing photos, ancient screen captures, etc.).

Guest comment from Nancy and Rex Allen:


We’ve had a hard time coming up with just the right words to advance this celebration.  After all, our relationship with Marty has extended across most of a lifetime for Rex, and all of Marty’s lifetime for Nancy!  Not really possible to boil it all down into a paragraph.  So, with the hope that pictures do tell a story (we believe that, don’t we?), we found some glass plate daguerreotypes and worked for days to bring them into the digital era.

Here is Marty on the day we hired him.  Again, we were impressed, despite the fact that he wore the same jeans.  We mostly liked the briefcase and Converse All-stars.
Marty2

And here is a promo shot we took just a month or so later for a company brochure.  Some said  the Transylvanian smile wouldn’t sell with our customers, but we found it charming.  Besides, his related stories were really quite entertaining.
marty3

And of course, you know the rest of the story.  He hired on as a temporary “Quester.”  Wasn’t Steve Cantwell in that group?  With Ken Brewer, Carl Miner and Dave Kern coming not long after.  Questing wasn’t really his greatest strength, however.  Too much talk and not enough pixel-pushing.  Then the story-telling thing sort of snapped into place.  Could he sell?  Could he sell!  With the rest of us, he sold things that didn’t even exist.  (That’s why we hired Ken, Carl, Dave, and the others—to make them exist.)  Amazingly, it all worked.  Martyn G. Newey became the best, most successful CBT/CAI/Interactive Videodisc/Multimedia/WBT/e-learning marketer, leader, and visioneer in the world.  Bar none.  And even though the profession’s titles have changed, he still understands that we need to share meaty, meaningful messages that really matter in the lives of real people.  It works.

Now, let’s get personal.  We know of few who are more loyal—to God, to wife and kids, to friends (anyone he meets), and to principles.  Let alone to AllenComm.com (two “m’s” then one “m”…no, TWO “m’s”).  Marty is passionate—no armchair quarterback here.  He truly is in it—for people and profession, in that order.  Marty is a consummate communicator—he listens, he learns, he laughs, he loves.  And he tells stories.  Abe Lincoln did that, too.  But he was taller.  Marty’s communication is real, as he is.  WYSIWYG.  And honest.  Maybe too honest for some, sometimes.  But this intensive integrity builds boatloads of tremendous trust.  25 years of trust and counting.  He is a professional’s professional.

Thanks, Marty.  For literally saving Allen Communication more times than anyone knows.  For doing it with persevering style.  For keeping family first through constant travel and late night proposals.  For marrying a truly wonderful and selfless woman who has been at your side through it all.  (We love you, Julie!  You’ve heard and lived all the stories multiple times each—wow!)  For helping Julie raise magnificent kids.  For blessing the profession.  For sharing your remarkable self with all of us.

May Providence continue to shine upon you and yours.
With love and deep admiration and much gratitude,

Nancy and Rex Allen

Resources For L&D Leaders

free guide

a buyers guide to l&D services
In today’s world, it can be hard to balance learner needs and stakeholder expectations. We want to see you thrive and get the most out of your investments. Snag our free buyer’s guide with the top 5 questions you should ask when looking at potential L&D partners.
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free guide

what to look for in onboarding
Effective onboarding begins even before someone’s first day, and it continues months after as the new hire finds their purpose and value within the team. Explore insights into what makes a successful employee experience, and dive deeper into creating meaningful moments that build confidence, behaviors, and affiliation for better outcomes.
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