See how Altar’d State engaged and motivated their brand representatives.

 

See how Altar’d State engaged and motivated their brand representatives.

 

See how Altar’d State engaged and motivated their brand representatives.

 

Altar’d State, a clothing retailer geared mainly towards women, sought a new way to train their in-store brand representatives (salespeople). To maximize growth and brand impact, Altar’d State needed new brand representatives to quickly reach proficiency in guest experience skills. They also needed to ensure a more consistent training approach across their store locations and provide an easier method for managers to oversee the training of new brand representatives.

HERE'S WHAT WE DID


AllenComm's Solution

We created an innovative blended program that mixes online learning with real-world practice, application, and assessment and individual reflection, and we did it in a way that uniquely reflects Altar’d State. The look and language are customized to fit Altar’d State’s unique and beautiful brand and reach an audience mainly composed of Millenials and Generation Z learners. The proactive learning within the course has a little bit of everything: online activities, in-store activities, and a reflective journal to frame the learning experience and serve as a takeaway.

There’s also an element of gamification: different sections of the material are marked by different icons. Completing all sections that correspond to an icon that they wear on their special Altar'd State necklace. The necklace serves as a name display and a display of their accomplishments and training milestones.

 
 

Results

  • Store managers spend half as much time training new people
  • New brand ambassadors have positive talking points immediately
  • Immediate significant drop in new brand ambassador turnover
  • Training is easier to access, more flexible, and more interactive
  • Number of emails with questions has decreased
  • New brand ambassadors are more confident and able to work independently more quickly
 

methodologies used


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GAMIFICATION

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INTERACTIVE

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WEB-BASED

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INSTRUCTOR-LED TRAINING

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Awards

2018 Silver Omni Award in Education

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