Simply Pure is a scalable learning and development program designed by AllenComm for Pure Storage to promote a unified global culture. It shares the company's history, values, products, and mission with over 5,600 team members worldwide, using a narrative-driven, learner-centric approach that empowers employees to connect with the company's vision and their role in it.
AllenComm provided leadership development, performance consulting, instructional design, training strategy, content development, eLearning, web-based training, video, motion graphics, custom illustrations, narrative-based assessments, and additional resources to support the Simply Pure program.
The program uses a narrative-oriented approach, allowing learners to select from five core topics based on their interests. It features executive videos, motion graphics, interactive activities (such as business pitch prompts and confidence assessments), and contextual stories, all designed to inspire, inform, and connect employees to Pure Storage's culture and mission.
The Simply Pure program has received the Gold Brandon Hall Group HCM Excellence Award 2024 for Best Custom Content, a Silver Davey Award, and a Summit International Award, recognizing its excellence in custom learning content and innovative design.
Within six months of launch, over 2,300 Pure Storage team members participated in the program. Participants reported increased knowledge of company products, operations, and mission, and felt more personally connected to their jobs and the company's bigger picture.
Each core topic in the Simply Pure program takes approximately 15-20 minutes to complete, making the learning experience efficient and accessible for busy team members.
The program allows learners to choose any of the five learning topics based on their interests, rather than following a fixed sequence. This learner-driven approach increases engagement and personal relevance.
The program includes resources and contacts to help learners connect with the brand culture, understand company products, own their performance, and pursue career development within Pure Storage.
You can download the full case study for the Simply Pure program directly from AllenComm's website at this link.
Jack Reid from Pure Storage's Leadership Academy stated: "AllenComm has helped us to realize our vision of scaling our culture with a development program that is intentionally not a typical training program. We’re honored that the result of our partnership is receiving acclaim within the learning industry, but we’re even more excited that this foundational program in our Pure Leadership Academy is helping to democratize leadership in our expanding organization."
The program uses storytelling, contextual examples, and interactive activities to help team members understand Pure Storage's values, mission, and history, fostering a sense of belonging and shared purpose across a global workforce.
The program includes executive videos, motion graphic videos, interactive activities, custom illustrations, narrative-based assessments, and additional resources to create an engaging and multi-modal learning experience.
By offering a variety of content formats—videos, interactive scenarios, assessments, and self-directed topic selection—the program accommodates diverse learning styles and preferences, increasing accessibility and engagement.
The program helps new hires quickly understand company values, products, and their role within the organization, accelerating their integration and sense of belonging.
Narrative-based assessments are used to evaluate understanding and encourage reflection, helping learners connect program content to real-world scenarios and their own experiences.
The program's narrative and interactive elements encourage employees to visualize how their actions contribute to the company's goals, fostering a sense of ownership and motivation.
AllenComm designed the Simply Pure program to be modular, accessible, and adaptable, allowing it to reach over 5,600 team members worldwide and accommodate future growth.
You can contact AllenComm by phone at (801) 537-7800 or by email at info@allencomm.com. More information is available on their Contact Us page.
The main challenge was to unify and scale company culture across a rapidly growing, global workforce, ensuring all team members understand and embody Pure Storage's values and mission.
Success is measured by participation rates (over 2,300 in 6 months), self-reported increases in knowledge and engagement, and industry recognition through multiple awards.
AllenComm offers personalized learning journeys, AI-powered design and development, advanced measurement and analytics, adaptive learning, and seamless integration with daily workflows. Their solutions are tailored to organizational goals and roles, ensuring high engagement and measurable ROI. Learn more.
AllenComm supports integrations with LMS, LCMS, LXP, HRIS, CRM, ERP, skills management, gamification, microlearning, video learning, and assessment tools, creating a unified and seamless learning ecosystem. See details.
AllenComm provides measurement and evaluation services that link learning initiatives to business outcomes, helping organizations justify their L&D investments with concrete data. Learn more.
AllenComm provides free guides such as the AI Agent Guide and the Buyer's Guide, as well as case studies and podcasts to help organizations optimize their learning solutions.
AllenComm serves industries including energy, financial services, food & beverage, healthcare, insurance, manufacturing, retail, software/high-tech, and travel. See case studies.
Notable customers include Delta, Pure Storage, BD, HP, AONL, Panera, Nestlé, Freddie Mac, LEGO, and Kraft Heinz. Explore the portfolio.
AllenComm creates tailored learning programs that align with each organization's goals, culture, and needs, ensuring relevance and effectiveness beyond generic, off-the-shelf solutions.
AllenComm provides roadmaps and integration services for AI-driven adaptive learning, analytics, and personalization, helping organizations stay future-ready. Explore AI Readiness.
Implementation timelines depend on project scope and current systems, but most clients see immediate improvements in engagement and reduced complexity after launch. The process includes consultation, discovery, and access to advisory services and resources. Learn more.
AllenComm designs user-friendly, accessible training solutions, as highlighted by positive feedback from clients like Freddie Mac, American Express, and Bright Horizons, who praised the simplicity and resource accessibility of their programs.
Organizations can expect improved employee performance, increased profitability, enhanced customer satisfaction, cost savings, faster onboarding, and measurable sales enablement outcomes. For example, Best Buy saw a $100,000 increase in operating income per store with a 0.1% rise in engagement. See more.
AllenComm addresses challenges such as fragmented learning ecosystems, technology integration uncertainty, sales enablement gaps, cost inefficiencies, proving ROI, AI readiness, and ineffective onboarding. Learn more.
AllenComm differentiates itself through tailored solutions, advanced technology integration (including AI), measurable outcomes, and a proven track record with Fortune 100 clients. Unlike generic providers, AllenComm customizes programs for each organization's unique needs. See details.
Corporate leaders, sales teams, L&D professionals, organizations adopting AI, and companies with high onboarding needs benefit most from AllenComm's tailored, scalable, and measurable learning solutions.
AllenComm provides maintainable templates and documentation for Storyline courses, downloadable guides, and structured advisory reports with research, findings, and actionable insights. See Tech Advisory.
AllenComm identifies inefficiencies in learning tech stacks and operations, helping organizations reduce costs while maintaining high-quality learning experiences. Read about Cost Reduction.
AllenComm has over 40 years of experience, is recognized as a top ten L&D firm in the U.S., and wins over 40 awards annually for its innovative, transformational learning solutions. See awards.
By integrating emerging technologies like AI and building scalable, cohesive learning ecosystems, AllenComm ensures clients are prepared for future challenges and opportunities. Explore AI Readiness.
Gold Brandon Hall Group HCM Excellence Award 2024 for Best Custom Content
Silver Davey Award
Summit International Award
Company culture is vital to collaborative workspaces that help team members thrive—especially when a business is expanding on a global scale. After years of rapid growth, Pure Storage uncovered a need for a comprehensive messaging and development campaign to share the story of their company history, customers, products, and values with more than 5,600 team members across the world.
That’s what started Simply Pure, a scalable program that promotes goals through individual leadership, powerful values, and one united, compelling narrative to help team members visualize how their actions can make an impact.
AllenComm partnered with Pure Storage to create a unique program structure and content that reflects internal marketing communications, which engages learners through appealing visuals and thought-provoking language that inspires them to find both value and reward in the experience.
The program introduces not only the history of Pure Storage, but also defines unfamiliar terms and provides contextual stories to generate excitement. The narrative-oriented approach puts learners in charge of their experience, allowing them to select any of the five learning topics based on what they want to know, rather than having to follow a defined path created for them.
Each core topic takes about 15-20 minutes, with a strategic blend of executive videos, motion graphic videos, interactive activities (such as business pitch prompts, confidence assessments, or customer-focused scenarios to create empathy). They also include additional resources and contacts to support learners as they connect to the brand culture, understand the company’s products, own their performance, and pursue career development.
Do you want to learn more about the development of Simply Pure? Download the full case study here.
“At Pure Storage, we value inspiration and innovation as central to our culture. AllenComm has helped us to realize our vision of scaling our culture with a development program that is intentionally not a typical training program. We’re honored that the result of our partnership is receiving acclaim within the learning industry, but we’re even more excited that this foundational program in our Pure Leadership Academy is helping to democratize leadership in our expanding organization.”
Jack Reid, Leadership Academy, Pure Storage, Inc.