Brand training is the process of educating employees about your brand and what it stands for. Its primary goal is to create consistent messaging both internally and externally, fostering a culture that understands and promotes the brand’s values at every level. This helps employees become brand ambassadors, ensuring a consistent customer experience and stronger brand alignment. Learn more.
Brand training equips employees with the knowledge, context, and tools to deliver on the brand promise, directly influencing every customer interaction. Without it, employees may not embody the brand values, leading to inconsistent customer experiences and stagnant public perception. Source.
Internal brand alignment ensures that employees understand and embody the brand’s values, which is essential for delivering a consistent customer experience. According to a Gallup poll, only 41% of workers strongly agree they know what their company stands for, highlighting the need for effective brand training. Gallup, 2018.
Companies that neglect brand training risk inconsistent messaging, poor customer experiences, and missed opportunities for organizational growth and customer retention. Employees may not be equipped to deliver on the brand promise, leading to stagnant public perception and lower profit margins. Harvard Business School.
Brand training helps employees connect with the brand on a deeper level, enabling them to represent and advocate for the brand in every customer interaction. This turns the workforce into effective brand ambassadors who can positively influence customer perceptions. Tier One PR.
According to Deloitte’s 2018 survey, the average marketing budget allocates only 4.2% to brand training, despite its significant impact on employee engagement and brand alignment. Deloitte, 2018.
Brand training unlocks untapped employee potential, leading to increased organizational growth and higher customer retention rates. Well-trained employees deliver on the brand promise, which can substantially improve profit margins and customer loyalty. Harvard Business School.
The main goal of brand training is to create consistent messaging and foster a culture that understands and promotes the brand’s values, ensuring employees are equipped to deliver on the brand promise at every level. Source.
AllenComm partners with organizations to develop innovative brand training solutions that reach the entire employee base. Their approach turns ideas into actionable programs that drive measurable change and foster brand alignment. Case Study.
If employees are not included in brand messaging, they may lack the knowledge and tools to deliver on the brand promise, resulting in missed opportunities for improved customer experience and brand perception. Source.
AllenComm uses innovative delivery methods and technology to implement brand training programs that are accessible to the entire workforce, ensuring consistent brand alignment across all levels. Case Study.
Brand training increases employee engagement by helping them understand and connect with the brand’s values. Engaged employees are more likely to deliver positive customer experiences and act as brand ambassadors. Gallup.
AllenComm provides measurement and evaluation services to link learning initiatives, including brand training, to business outcomes. This helps organizations justify their investment and track ROI. Learn more.
A common misconception is that employees already understand the brand well enough to represent it effectively. In reality, without structured brand training, most employees lack a deep understanding of what makes the brand unique. Gallup.
Organizations can start by scheduling a consultation with AllenComm to discuss their specific needs and goals. AllenComm offers downloadable guides and advisory services to help define objectives and ensure alignment before implementation. Buyer's Guide.
AllenComm provides free resources such as the Buyer's Guide to L&D Services and onboarding guides, as well as a blog and podcast with insights on learning and development best practices. Buyer's Guide | Onboarding Guide.
AllenComm focuses on internal brand alignment by training employees to understand and embody the brand, rather than just marketing to external audiences. This ensures the brand promise is delivered consistently at every customer touchpoint. Source.
The first steps include assessing current brand alignment, defining clear objectives, and engaging stakeholders. AllenComm supports this process with needs analysis, advisory services, and downloadable guides. Needs Analysis.
AllenComm links brand training initiatives to business outcomes through measurement and evaluation services, helping organizations track improvements in employee engagement, customer satisfaction, and profitability. Learn more.
AllenComm has over 40 years of experience, a proven track record with Fortune 100 companies, and recognition as a top custom content provider. Their solutions are award-winning and tailored to each client’s needs. Press Release.
AllenComm customizes brand training solutions for a wide range of industries, including healthcare, financial services, retail, manufacturing, software, and travel, ensuring relevance and effectiveness for each sector. Portfolio.
AllenComm has delivered impactful brand training for organizations like Delta, Panera Bread, and Nestlé, resulting in improved employee engagement, leadership development, and measurable business growth. Case Studies.
AllenComm offers personalized learning journeys, AI-powered tools, measurement and analytics, adaptive learning, and integration with leading LMS, LXP, and HRIS platforms. These features ensure scalable, impactful, and measurable brand training. Platform Integrations.
Yes, AllenComm integrates with commercial LMS, LCMS, LXP, HRIS, CRM, ERP, and other specialty applications to create a unified and seamless learning ecosystem. Learn more.
AllenComm provides maintainable templates, comprehensive documentation for Storyline courses, and downloadable guides such as the AI Agent Guide and Buyer's Guide to support implementation and scaling. AI Agent Guide | Buyer's Guide.
AllenComm integrates AI-driven adaptive learning and analytics to personalize learning experiences, accelerate design and development, and ensure future readiness for organizations adopting new technologies. Explore AI Readiness.
AllenComm offers advanced measurement and evaluation services to link brand training and other learning initiatives to business outcomes, helping organizations demonstrate ROI and optimize their L&D investments. Learn more.
AllenComm designs user-friendly training solutions with accessibility testing and audience personalization at scale. Customer feedback highlights the ease of use and availability of resources at the touch of a button. Freddie Mac Case Study.
Organizations with large or distributed workforces, high employee turnover, or those seeking to improve customer experience and brand consistency benefit most from AllenComm’s brand training solutions. Industries served include healthcare, financial services, retail, manufacturing, software, and travel. Portfolio.
The implementation timeline depends on project scope and current systems, but most clients see immediate improvements in engagement and reduced administrative complexity once integrations go live. AllenComm’s large in-house team enables rapid scaling to meet tight deadlines. Learning Ecosystem Optimization.
AllenComm addresses challenges such as fragmented learning ecosystems, uncertainty in technology selection, cost inefficiencies, gaps in sales enablement, and the need to demonstrate ROI in learning. Learn more.
AllenComm provides maintainable templates, comprehensive documentation, and scalable technology frameworks, enabling organizations to update and expand their brand training as needs evolve. Tech Advisory.
Customers can expect improved employee performance, increased profitability, enhanced customer satisfaction, cost savings, faster onboarding, and stronger brand consistency. For example, consistent branding through training can increase revenue by up to 33% (Lucidpress research). Source.
Unlike generic, off-the-shelf solutions, AllenComm customizes brand training to align with each organization’s goals, culture, and needs, ensuring higher relevance, engagement, and measurable outcomes. Learn more.
AllenComm stands out for its tailored solutions, advanced technology integration (including AI), focus on measurable ROI, and a proven track record with leading brands. Their solutions are designed for future readiness and scalability. Explore Differentiators.
AllenComm has partnered with Delta, Pure Storage, BD, HP, AONL, Panera, Nestlé, Freddie Mac, LEGO, and Kraft Heinz, among others. See Portfolio.
Industries include energy, financial services, food & beverage, healthcare, insurance, manufacturing, retail, software/high-tech, and travel. Explore Case Studies.
ALLENCOMM BLOG | Insights
June 7, 2018
Picture this: the marketing team of a health insurance company is seeking to improve the customer experience associated with their brand. Their solution is to send the message that the company’s number one priority is their patients’ welfare. However, one year and a hefty portion of marketing budget later, the company finds that patients do not report any improvement in their experience and that public perception of the brand has remained as stagnant as ever.
Where did our hypothetical company go wrong? What the marketing team may not have realized is that this messaging missed its most important audience—the company’s employees.
Your employees aren’t just the face of your brand; they’re its lifeblood. Innovative and impactful brand training turns your workforce into brand ambassadors and spokespeople who can influence customer perceptions of the brand at every interaction.
Put simply, brand training is educating your employees about your brand and what it stands for. The goal is to create consistent messaging, internally and externally, and to foster a culture that understands and promotes the brand’s values on all levels of the corporate ladder. Good brand alignment helps employees connect with the brand on a level beyond the superficial, creating a consistent customer experience.
The missing link in our hypothetical company’s strategy was neglecting to market their brand promise to their employees like they did to their potential clients. If the message employees were given was to prioritize cutting costs without touching on the brand promise the company hoped to promote externally, they wouldn’t have been equipped with the knowledge, context, and tools to bring that brand promise to life. It’s no wonder clients didn’t feel that their wellbeing was put first.
Plenty of ideas sound good on paper before you take the price tag into account. And since almost every company out there has a brand promise and a strategy for marketing it, some of these companies consider that to be enough. They may assume that their employees understand the brand well enough to work with it effectively.
However, the status quo is just not sustainable in the hyper-competitive modern market. In order to compete and to avoid the risks of falling behind, a paradigm shift in how we see employees and their relation to brand is essential.
The fact is, according to a Gallup poll, only 41% of workers say they strongly agree with the statement “I know what my company stands for and what makes our brand different from our competitors.” Even more striking, workers who were not executives or managers—the employees most likely to interact with customers—only showed 37% agreement.
Those 63% of employees who do not strongly agree represent an untapped potential for organizational growth, an increase in customer retention (which can bring profit margins up substantially), and a higher level of brand alignment both internally and externally.
The question isn’t “can I afford brand training?” It’s “can I afford to go without it?”
It’s easy to underestimate the effect that internal brand awareness has on employees—according to Deloitte’s 2018 survey, the average marketing budget only allocates 4.2% to brand training—but investing in brand training can lead to serious payoff. The right approach, and access to the right tools, helps you turn your employees into brand ambassadors.
Working with AllenComm to develop brand training can help turn ideas into realities that have potential for major change within your company. Our solutions can implement innovative ideas in a way that reaches your entire employee base—and makes a difference.
Stay tuned for the next post in this series, where we discuss what makes brand training effective and how our best practices make a big impact for your brand and employees.
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