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Amway and Allen Communication Win Summit Marketing Effectiveness Award for Product Knowledge Training

Design and development of the Artistry product knowledge course earns a silver award for creativity and marketing effectiveness.

Salt Lake City (Nov 01, 2012) – Amway was recently recognized for its innovative approach to effective marketing and product knowledge training of the ARTISTRY brand by the coveted Summit International Awards: The Silver Summit Effectiveness Award. The interactive e-learning modules for the ARTISTRY brand were developed by Amway in cooperation with Allen Communication Learning Services and are designed specifically to both teach, support and increase awareness of the breakthrough skincare products in the marketplace.

“The mission of the Summit Marketing Effectiveness Awards is to honor the best in innovative marketing and communication materials,” said Ron Zamir, CEO of AllenComm. “We’re proud to have worked with Amway in developing quality, impactful brand and product knowledge training pieces as an element of their highly engaging global training programs. Capturing the attention of such a broad audience to create better learning performance and effectiveness of the overall material is a challenge that we always strive to take on and the reason communication is in our name.”

“We’re extremely honored to receive this award, especially given the quality and diversity of the other entrants,” said Tina Dooley, Instructional Design Consultant, Global Distributor Training, at Amway. “This award really underscores our dedication to providing the best training and tools available to our global distributors.”

About Summit International Awards

The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2012 competition is the 18th year for the creative competition. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the Summit Awards web site at

About Amway

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is the parent company of Amway, Access Business Group and Alticor Corporate Enterprises. The company offers consumer products and business opportunities, as well as product development, manufacturing and logistics services in more than 80 countries and territories worldwide. The company reported annual sales of $8.4 billion for the year ending December 31, 2009.

About Allen Communication Learning Services

For over 30 years, AllenComm has developed award-winning training solutions for the world’s best companies. Designed for real impact on learner performance through sound instructional design, AllenComm’s proven Assure Methodology™ optimizes program results and maximizes return on your training dollar. Leveraging cutting edge technology to provide web-based training, blended training and mobile learning, as well as advanced LMS technology, AllenComm helps companies engage their learners like never before. Follow AllenComm on Twitter @Allencomm, on LinkedIn, and on Facebook.