When was the last time you watched a commercial? Even if you have to watch one while streaming online, you probably have another tab open or are running to throw the clothes in the dryer. Traditional marketing and advertising aren’t keeping the same hold on consumers as they once did. In a new business landscape where consumers are looking for education and reviews, you need to enable customer education.
Customers who are more educated about your brand and the products they want to purchase give you higher referrals and have higher purchase satisfaction. As you build loyal customers and brand advocates, your other marketing and advertising costs decrease. Customer education is key to making traditional marketing more effective.