Frequently Asked Questions

About the HP Brand Training Project

What was the goal of the HP Brand Training project with AllenComm?

The HP Brand Training project aimed to develop a global brand training program that would increase HP’s brand value through improved employee execution. The initiative focused on ensuring that over 300,000 employees, especially in marketing and customer service, consistently communicated HP's brand story to build trust and drive positive business impact. Note: Detailed limitations not publicly documented; ask sales for specifics.

How many learners participated in the HP Brand Training program?

The HP Brand Training program reached over 300,000 learners globally, engaging employees from more than 60 countries. Note: Engagement rates may vary by region and department; ask for detailed breakdowns if needed.

What results did HP achieve with AllenComm's brand training solution?

HP empowered and transformed 400 brand ambassadors through ten brand experience courses and engaged more than two-thirds of employees from 60 different countries to complete the course. Note: Specific business outcome metrics (e.g., brand value increase) are not publicly documented; request further details from AllenComm if required.

What awards did the HP Brand Training project win?

The HP Brand Training project received multiple industry awards, including the Communicator Award of Distinction, Silver Summit Creative Award, Bronze Brandon Hall Excellence in Learning Award for Custom Content, Bronze Telly Award, Horizon Award, Gold Aurora Award, and Gold Omni Award in Internal Communication. Note: Awards reflect industry recognition but may not guarantee specific outcomes for all clients.

Features & Capabilities

What services and features did AllenComm provide for the HP Brand Training project?

AllenComm provided a range of services for HP, including content development, training strategy, performance consulting, needs analysis, instructional design, gamification, infographic creation, and analytics. These services were tailored to support HP’s goals of brand consistency and employee engagement. Note: Not all features may be included in every project; scope is determined by client needs and budget.

How does AllenComm use gamification in brand training?

AllenComm incorporates gamification elements into brand training to increase learner engagement and motivation. For HP, gamification was used as part of the instructional design to help employees connect with brand values and improve course completion rates. Note: The effectiveness of gamification can vary depending on audience and implementation; results are not guaranteed for all organizations.

What analytics and measurement tools are used in AllenComm's brand training solutions?

AllenComm uses analytics to track learner engagement, course completion rates, and the effectiveness of training initiatives. For HP, analytics supported the measurement of participation across 60 countries and helped demonstrate the impact of the brand training program. Note: Detailed analytics dashboards and reporting capabilities may vary by project and client requirements.

Use Cases & Business Impact

How does brand training impact business outcomes for large organizations like HP?

Brand training helps ensure consistent messaging and employee alignment with organizational values, which can increase brand value and trust. For HP, the training program engaged over two-thirds of employees globally and empowered 400 brand ambassadors, supporting a unified brand voice. According to research cited by AllenComm, consistent branding through employee training can increase revenue by up to 33% (source: Lucidpress). Note: Actual business impact will depend on implementation quality and organizational context.

What types of organizations benefit most from AllenComm's brand training solutions?

Organizations with large, distributed workforces and a need for consistent brand messaging—such as those in technology, retail, financial services, and manufacturing—benefit most from AllenComm's brand training solutions. The HP project demonstrates effectiveness for multinational companies with complex brand alignment needs. Note: Smaller organizations or those with limited training budgets may require a different approach; consult AllenComm for tailored recommendations.

Implementation & Support

How long does it take to implement a brand training program like HP's?

The implementation timeline for a brand training program depends on project scope and existing systems. Most clients experience immediate improvements in learner engagement and reduced administrative complexity once integrations go live. AllenComm's large in-house L&D design team enables rapid scaling to meet tight deadlines. Note: Exact timelines for HP's project are not publicly documented; contact AllenComm for project-specific estimates.

What technical integrations are available for brand training solutions?

AllenComm supports integration with commercial LMS, LCMS, LXP, HRIS, CRM, ERP, skills management, gamification, microlearning, and video learning tools. These integrations help create a unified learning ecosystem for large-scale brand training initiatives. Note: Integration capabilities may depend on your organization's existing technology stack; confirm compatibility with AllenComm before starting a project.

Customer Proof & Success Stories

What other companies have worked with AllenComm on brand or employee training?

AllenComm has partnered with leading companies such as Delta, Pure Storage, BD, HP, AONL, Panera, Nestlé, Freddie Mac, LEGO, and Kraft Heinz on various training initiatives. For more examples and detailed case studies, visit AllenComm's portfolio page. Note: Not all projects are identical in scope or outcomes; review case studies for context.

What feedback has AllenComm received from customers about ease of use?

AllenComm has received positive feedback regarding ease of use. For example, Freddie Mac highlighted the simple, localized LMS and enhanced admin functionality; American Express praised the comprehensive yet easy-to-use training product; and Bright Horizons valued having resources available at the touch of a button. Note: User experience may vary by project and audience; request references for similar use cases.

Limitations & Considerations

What are the limitations of AllenComm's brand training solutions?

Detailed limitations for the HP Brand Training project are not publicly documented. In general, the effectiveness of brand training depends on organizational readiness, technology compatibility, and stakeholder engagement. For specific limitations or edge cases, contact AllenComm for a tailored assessment.

Sign in / Register
CONTACT US:(801) 537-7800

HP Advances Global Brand Value With Innovative Training

Services Used

Awards Won

  1. Communicator Award of Distinction
  2. Silver Summit Creative Award
  3. Bronze Brandon Hall Excellence in Learning Award for Custom Content
  4. Bronze Telly Award
  5. Horizon Award
  6. Gold Aurora Award
  7. Gold Omni Award in Internal Communication

 

About This Project

The messaging and story told by representatives of an organization must be consistent and on-brand to build trust and have a positive impact. Multinational information technology innovator HP (Hewlett-Packard) had a critical organizational project: They needed to develop a global brand training program that would increase HP’s brand value through improved employee execution. To that end, their marketing and customer service departments were entrusted with ensuring the organization had one brand story being told by over 300,000 employees.

Solutions

To reach learners and connect them to the brand vision, HP and AllenComm developed a unique brand training that helped employees understand their impact on and connection to HP values, purpose, and voice.

Results

  • Empowered and transformed 400 brand ambassadors through ten brand experience courses
  • Engaged more than two-thirds of employees from 60 different countries to complete the course

This site uses cookies to enhance your browsing experience. These cookies help us understand how you interact with our website, remember your preferences, and improve our services. They also provide insights for analytics and performance tracking across this site and other media. To learn more about the cookies we use, please review our Privacy Policy.

Accept