HP – Brand Training


BUSINESS CHALLENGE

HP had a critical project; they needed to develop a global brand training program that would increase HP’s brand value through improved employee execution. To that end, their marketing and customer service departments were entrusted with ensuring the organization had one brand story being told by over 300,000 employees.


ALLENCOMM SOLUTION

To reach learners and connect them to the brand vision, HP and AllenComm developed a unique, brand training that helped employees understand their effect on and connection to HP values, purpose and voice.


METHODS

The AllenComm custom solution incorporated a blended learning solution from a variety of modalities including:

Social methodology icon

Social

Infographic

Analytics

Video methodology icon

Videos

Gamification methodology icon

Gamification

Web based training methodology icon

Web-based



RESULTS

10

Brand Experience Courses

230K

Voluntary Completions

60

Countries Delivered To

9

Localization Languages

400

Brand Ambassadors



AWARDS

Brandon Hall Human Capital Managment

Aurora

Telly

Creative Summit



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