HP had a critical project; they needed to develop a global brand training program that would increase HP’s brand value through improved employee execution. To that end, their marketing and customer service departments were entrusted with ensuring the organization had one brand story being told by over 300,000 employees.
To reach learners and connect them to the brand vision, HP and AllenComm developed a unique, brand training that helped employees understand their effect on and connection to HP values, purpose and voice.
The AllenComm custom solution incorporated a blended learning solution from a variety of modalities including:
Brand Experience Courses
Countries Delivered To
Brandon Hall Human Capital Managment