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Six Dimensions of Learner Experience Design

Learner experience design (LxD) is an approach to designing for learning (especially elearning) that draws on elements of user experience design (UX). The term has been floating around the learning and development industry since at least 2001, but has gained popularity in recent years. Learner Experience Design? Instructional Design? What’s the difference? The rise of […]

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How to Survive the Competition for Best Consumer Education Portal

Brands that control consumer education portals in their industry have a huge advantage over their competitors—if they control the education, they control the conversation. Research shows, for example, that customers who are provided with the right educational tools are 94% more satisfied with their purchases and far more likely to buy in the first place. […]

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Conjuring Creativity: How Your Creative Process Can Inspire Design Breakthroughs

Imagine that… You are an instructional designer and you just started working on a new project. Your goal is to come up with a design that not only meets your learners’ needs but is so incredibly engaging, appealing, and intuitive that learners won’t want to stop until they complete the entire course. Sounds like a […]

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An Instructional Designer’s Case for Consumer Education

Why is instructional design becoming increasingly important to consumer education? In the past months, we’ve been focused on how consumer education is creating a new marketing landscape. Since we regularly work with the best-known brands on over 100 projects each year, we’re often able to track movements in the training world. We have seen several […]

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Consumers and Cognitive Load: The Telling Tale of the Infographic

During my brief stint as a university instructor, my views of students conflicted with my students’ views of themselves. In my idealism, I viewed students as humble benefactors of the gift of education. In their pragmatism, my students viewed themselves as consumers, and why not—they were paying for their education, right? However, some students thought […]

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