Building Brand Champions with Consumer Education

As consumer relationship management (CRM) technologies have matured, it isn’t surprising that some competing/complementary systems have also gained traction. One among many such responses, CEM, focuses on consumer experience (or engagement depending on what you’re reading). The argument is that CRM is too IT-focused (how do we track, record, classify, rank, and tag the consumer?) […]

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Link’spiration™ April 2nd – Context is King

Link’spiration – A chance to be surprised and inspired by unexpected connections Context (n)*: the circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed. Mobile devices have elevated the status of context in the design world. We are excited about the […]

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Connecting Your Audience to the Brand: Immerse Your Audience

Immersing your audience, both internal and external, with engaging learning activities, world-class media, and performance-based training will add value to your brand. “That will be $615 please.” I immediately thought there was no way the ticket lady said $615. For my wife and I, this was our first real Disneyland trip together with our two […]

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Link’spiration ™ March 19th – Engage Learners with Powerful Words and Media

Link’spiration™ – A chance to be surprised and inspired by unexpected connections We are all about piles of ideas here at Allen, and this blog is a great place for us to discuss the ideas we have. But, this week, we’re going to mix it up a little with highlighting only one link (okay two […]

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Financial Marketplace: New Regulations Open Opportunities for Customer Education to Build and Maintain Trust

Legislation in the financial industry is changing the compliance landscape for banks and financial institutions. Proactive companies can turn regulations into opportunities to educate the consumer and mold public perception while fostering an adaptive compliance culture through internal training. Heard on the Street Last week I had the opportunity to meet with a client in […]

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