Link’spiration – A chance to be surprised and inspired by unexpected connections Think about the next big purchase you plan on making. What kinds of research will you do? Read …
Allen Training Newsletter – May 2014
The New Brand Landscape The marketplace is transforming — changed by the way consumers research and buy. In this New Brand Landscape, consumer education can help align company messages for …
Link’spiration™ May 7th – What’s it a metaphor for?
Link’spiration – A chance to be surprised and inspired by unexpected connections One of the best language and learning tools (in our humble opinion) is the metaphor. A metaphor is …
Phlogiston and Other Obsolete Theories – Is Your Approach to SaaS Solutions Outdated?
Phlogiston Theory is an obsolete theory that tried to explain why some substances are combustible, like lamp oil, and others aren’t, like tombstones. In short, the theory stated that within …
New Approaches in Consumer Education – A Marketing Tool
AllenComm, a leader in consumer and brand education strategy, is pleased to release a new series and report on the New Brand Landscape, highlighting how new consumer education strategies are …
Link’spiration™ April 23rd – MacGyver Edition
Link’spiration – A chance to be surprised and inspired by unexpected connections How many problems do you solve on a daily basis? We think Instructional Designers could easily include “Problem …
Building Brand Champions with Consumer Education
As consumer relationship management (CRM) technologies have matured, it isn’t surprising that some competing/complementary systems have also gained traction. One among many such responses, CEM, focuses on consumer experience (or …
Link’spiration™ April 2nd – Context is King
Link’spiration – A chance to be surprised and inspired by unexpected connections Context (n)*: the circumstances that form the setting for an event, statement, or idea, and in terms of …
Connecting Your Audience to the Brand: Immerse Your Audience
Immersing your audience, both internal and external, with engaging learning activities, world-class media, and performance-based training will add value to your brand. “That will be $615 please.” I immediately thought …