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Amway and AllenComm Win Bronze Brandon Hall Excellence in Learning Award for Best Custom Content

Brandon Hall Excellence Awards - Sales TrainingFocus on strong brand integration and an innovative approach earns Amway and Allen a prestigious Brandon Hall Award.

SALT LAKE CITY (November 14, 2013) – Amway and Allen Communication have been recognized with a Bronze Brandon Hall Excellence in Learning Award for Best Custom Content. Amway partnered with Allen Communication to develop an educational re-brand course which communicates updates about Artistry’s skincare products to Amway Distributers. The unique sales training solution allows the audience to create their own learning experience and features an interactive e-learning module full of media-rich visuals and videos.

“During the design and development of our Artistry brand e-learning course Amway worked to incorporate innovative training methods with media design. A great deal of effort was devoted in creating a training that represented our brand, and the investment is providing some fantastic results,” said Tina Dooley, Instructional Design Consultant, Global Distributer Training at Amway. “We are excited to be receiving such a notable award. The recognition reinforces our commitment to provide the best training and development in our industry.”

The Artistry training is a proactive approach to maintaining a strong brand. Through the course, Amway provides their Amway Business Owners (ABOs) with product knowledge and differentiators that will aid in increasing their sales. “We are proud of the effective solutions that have been created with Amway,” said Ron Zamir, CEO of Allen Communication. “We addressed Amway Artistry’s needs by collaborating on a sales training module that immerses the audience with interactive media and allows the learner to personalize and define their brand experience including creating, printing and saving additional resources as they choose. This type of web-based sales training is proving its value by helping our clients reach and exceed their business objectives.”

Entries were evaluated by a panel of independent industry experts, along with the Brandon Hall Group Sr. Analysts and Executive Leadership. Selection was based on customization to the need, design of the program, functionality, innovation, and overall measurable benefits.

“We are extremely proud to honor our 2013 award-winning organizations for their remarkable achievements,” said Mike Cooke, Chief Executive Officer of Brandon Hall Group, Inc. “This elite group of organizations excelled in developing measurable, sustainable programs that produced outstanding business results.”

In addition to the Brandon Hall recognition, Amway has been recognized with nine industry awards for their ARTISTRY course and Allen has been honored with more than 25 awards in 2013. To learn more about how Allen Communication can help improve the performance of your training and business, visit

About Amway:

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is the parent company of Amway, Access Business Group and Alticor Corporate Enterprises. The company offers consumer products and business opportunities, as well as product development, manufacturing and logistics services in more than 100 countries and territories worldwide. (

About Allen:

For over 30 years, Allen () has developed award-winning training solutions for the world’s best companies. Designed for real impact on learner performance through sound instructional design, Allen’s proven Assure Methodology™ optimizes program results and maximizes return on your training dollar. Leveraging cutting edge technology to provide web-based training, blended training and mobile learning, as well as advanced LMS technology, Allen helps companies engage their learners like never before. Follow Allen on Twitter @Allencomm, on LinkedIn, and on Facebook.

About Brandon Hall:

Having worked with more than 10,000 clients globally and 20 years of delivering world class solutions, Brandon Hall Group is the preeminent research and analyst organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations. Brandon Hall Group has an extensive repository of thought leadership, research, data, and expertise in Learning and Development, Talent Management, Sales Effectiveness, Marketing Impact, and Executive Management.  (