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Amway and AllenComm Win Bronze Brandon Hall Excellence in Learning Award for Best Custom Content

Brandon Hall Excellence Awards - Sales TrainingFocus on strong brand integration and an innovative approach earns Amway and Allen a prestigious Brandon Hall Award.

SALT LAKE CITY (November 14, 2013) – Amway and Allen Communication have been recognized with a Bronze Brandon Hall Excellence in Learning Award for Best Custom Content. Amway partnered with Allen Communication to develop an educational re-brand course which communicates updates about Artistry’s skincare products to Amway Distributers. The unique sales training solution allows the audience to create their own learning experience and features an interactive e-learning module full of media-rich visuals and videos.

“During the design and development of our Artistry brand e-learning course Amway worked to incorporate innovative training methods with media design. A great deal of effort was devoted in creating a training that represented our brand, and the investment is providing some fantastic results,” said Tina Dooley, Instructional Design Consultant, Global Distributer Training at Amway. “We are excited to be receiving such a notable award. The recognition reinforces our commitment to provide the best training and development in our industry.”

The Artistry training is a proactive approach to maintaining a strong brand. Through the course, Amway provides their Amway Business Owners (ABOs) with product knowledge and differentiators that will aid in increasing their sales. “We are proud of the effective solutions that have been created with Amway,” said Ron Zamir, CEO of Allen Communication. “We addressed Amway Artistry’s needs by collaborating on a sales training module that immerses the audience with interactive media and allows the learner to personalize and define their brand experience including creating, printing and saving additional resources as they choose. This type of web-based sales training is proving its value by helping our clients reach and exceed their business objectives.”

Entries were evaluated by a panel of independent industry experts, along with the Brandon Hall Group Sr. Analysts and Executive Leadership. Selection was based on customization to the need, design of the program, functionality, innovation, and overall measurable benefits.

“We are extremely proud to honor our 2013 award-winning organizations for their remarkable achievements,” said Mike Cooke, Chief Executive Officer of Brandon Hall Group, Inc. “This elite group of organizations excelled in developing measurable, sustainable programs that produced outstanding business results.”

In addition to the Brandon Hall recognition, Amway has been recognized with nine industry awards for their ARTISTRY course and Allen has been honored with more than 25 awards in 2013. To learn more about how Allen Communication can help improve the performance of your training and business, visit www.AllenComm.com.

About Amway:

Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is the parent company of Amway, Access Business Group and Alticor Corporate Enterprises. The company offers consumer products and business opportunities, as well as product development, manufacturing and logistics services in more than 100 countries and territories worldwide. (www.amway.com)

About Allen:

For over 30 years, Allen () has developed award-winning training solutions for the world’s best companies. Designed for real impact on learner performance through sound instructional design, Allen’s proven Assure Methodology™ optimizes program results and maximizes return on your training dollar. Leveraging cutting edge technology to provide web-based training, blended training and mobile learning, as well as advanced LMS technology, Allen helps companies engage their learners like never before. Follow Allen on Twitter @Allencomm, on LinkedIn, and on Facebook.

About Brandon Hall:

Having worked with more than 10,000 clients globally and 20 years of delivering world class solutions, Brandon Hall Group is the preeminent research and analyst organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations. Brandon Hall Group has an extensive repository of thought leadership, research, data, and expertise in Learning and Development, Talent Management, Sales Effectiveness, Marketing Impact, and Executive Management.  (www.brandonhall.com).

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: