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Beautycounter and AllenComm Win Top Awards for Mobile Onboarding Solution

Beautycounter, along with custom corporate training leader AllenComm, announce a record six training awards for a personalized learning experience and mentoring course for Beautycounter sales consultants. The winning learning platform, called Counter University: Ongoing Coaching and Mentoring Platform helps consultants along their path from onboarding to growth and leadership positions.  

Beautycounter and AllenComm have added two more awards to their wins for this e-learning project with two Brandon Hall Group, Inc. (BHG) Excellence in Learning Awards for Counter University. The learning platform won a gold award for Best Advance in Coaching and Mentoring and a silver award for Best Advance in Mobile Learning.

“Our learning portal is a one-stop-shop for all our consultants’ training needs,” said Kyle Hickman, Manager of eLearning and Development at Beautycounter. “Anything they need to know about how to run their businesses, how to speak about our products and brand, they can find in our Counter University learning portal.”

Beautycounter sought AllenComm to help them create a mentoring and mobile experience for their learners.

“We wanted our consultants to learn from the best, by example, and on-the-go. We took our top-sellers and recruiters and had them share their tips on mentoring and coaching and incorporated that into our training courses,” said Hickman of the process of creating the course and portal. “The majority of our consultants use their phones to take our training courses, so we want to make sure they have access to that knowledge whenever they need it — like if they’re about to meet a potential client and need a quick refresher on how to have conversations about our brand — they can easily do that with our platform.”

“Very few companies are able to fully deploy an all-mobile solution and see results,” said Ron Zamir, CEO, AllenComm. “We were able to help Beautycounter scale activities that are often seen as one-to-one, provide critical skills, mentoring, and a personalized learning experience for more than 40,000 Beautycounter consultants.”

These recent honors represent the best in training and development. The BHG Excellence Awards are given to courses that meet the following criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits. Other awards won previously include a silver Omni Award for education, two silver Horizon Awards for instructional video and training/e-learning websites, and a silver Telly Award for education.

About AllenComm

AllenComm is a leading custom training solutions provider. For over 35 years, AllenComm has partnered with Fortune 100 companies to create and scale unique and innovative learning solutions that make an impact. A combination of deep instructional design experience, innovative learning technologies, and agency-level creative teams, coupled with a design and development system enables AllenComm to understand clients and their learners’ needs and objectives and wins more than 40 awards year after year for their impactful training solutions. Go to to learn more.

About Beautycounter

Beautycounter is an American direct retail skincare and cosmetics brand founded in Santa Monica, California in 2013. The company is devoted to making beauty products that are safe and free of toxic chemicals. As of 2019, the company has 150 products with over 40,000 independent consultants. Learn more about Beautycounter on their website.