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3 Ways to Bring Social Learning into Corporate Training

The internet is teeming with statistics about how much information learners retain based on the type of learning they’re engaged in—reading, hearing, doing, etc. You’ve probably seen a version of the “learning cone” attributed to the work of Edgar Dale or the National Training Laboratory. The truth is these attractive statistics are unreliable at best.

When people collaborate, social learning is happening.

According to Albert Bandura’s Social Learning Theory, “…[P]eople learn through observing others’ behavior, attitudes, and outcomes of those behaviors.” Although this theory doesn’t provide easy statistics, it approaches human learning from a social perspective. Which makes sense: human beings are social creatures who have learned to collaborate more effectively than any other species on the planet.

So, whether you planned for it or not, your company is a social learning company. When people collaborate, social learning is happening. But they might not be learning the right things. For example, have you ever worked at a company where employees spent more time socializing than working? This is learned behavior, and without understanding social learning theory and intentionally nurturing an effective learning culture, your employees might not learn what you need them to learn.

Ways to Incorporate Social Learning into Corporate Training

1. Model behavior

Do you have any workplace leaders who consistently model good behavior you are looking to advance? One way to bring social learning into your training is to acknowledge these individuals and explicitly encourage them to continue this behavior. Give them tips, ask them to make themselves available to new employees and check in regularly to make sure they’re feeling supported and not overwhelmed by this responsibility.

This adheres to Bandura’s concept of attention, specifically the notion that learners model behavior on those like themselves—in this case a peer. It also helps identify and develop leaders within your organization. And don’t forget to recognize the hard work of your model employees!

2. Peer-to-peer training

Go a step beyond model behavior. Bring in peers to help design and run trainings. This will reinforce that this employee is both someone who understands their job and someone a new employee can go to for questions or advice. The people who know their role the best are the people actively doing that job! Sure, their boss knows the job and what they‘re doing (they didn’t become the boss for nothing), but managers have different daily responsibilities not always related to the nitty gritty of the work they supervise.

Have your managers or supervisors work with stellar employees to develop and lead effective training when appropriate. This also reinforces collaborative learning beyond the initial training. If someone teaches you something, you’re more likely to go to that person for questions about the thing they taught you.

3. Embrace social media

If you haven’t already incorporated some sort of social media into your workplace, you might not be living and working in 2016. Employees of all ages and at all levels have some experience with social media, and if your company employs millennials, you’ve got social media experts in every department. In the early days of social media, it was viewed as an unproductive distraction—and it still can be, if not monitored and utilized appropriately.

Social media also encourages a strong culture.

Sometimes getting up and talking face to face is the way to go, but for quick, immediate, need-based questions, this kind of technology can be valuable. Often a quick message over a company approved social media platform—think Slack, Gchat, Yammer or any number of other platforms—can be the most efficient way to address a pressing need. Adult learners learn most when addressing immediate needs relevant to their work at the moment.

Social media also encourages a strong culture. People like to talk, and chat programs allow for ongoing conversations at the pace of each user. You don’t have to finish a conversation in a few minutes like you do face to face. With chat apps, the conversation can wait while you focus on a task, and when your brain needs a break, you can reenter the conversation, respond, then get back to work.

The modern workplace and modern learners have been profoundly changed by advances in technology. It is no surprise that the social aspects of our relationship with technology have worked their way into work. No matter the current technology, social learning remains a consistent aspect of human education, so it is more important than ever to harness the varieties of human social experience into corporate training.

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: