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Why Does Blended Learning Work?

This was originally posted to eLearning Industry June 3, 2019

Blended Learning And Reasons Why It Does Work

Blended learning—an instructional approach that combines traditional face-to-face instruction with online methods—is an idea that has been kicking around for a while, ever since the rise of the internet. Now, decades later, online and blended approaches still have their skeptics [1]. However, a growing body of research, including the US Department of Education’s 2009 meta-analysis of research on online learning [2], leans strongly in favor of blended learning as a way to increase participation and performance.

That’s enough to get us excited about the possibilities of blended learning. But what is it about this special blend of onsite and online learning that so powerfully impacts learners?

Blended Learning: A Special Blend Of Onsite And Online

Blended learning succeeds when there is a strong alignment between instructional strategies and learning objectives. This is true for any type of training. The advantage of a blended approach is that it presents a wider range of instructional tools and methods, enabling the instructor to deploy more tailor-made tactics for each specific learning objective.

For example, learners taught through blended methods might spend time online being introduced to content, taking quizzes, and chatting with their instructor and classmates about their ideas and questions; meanwhile, valuable face-to-face meetings could be reserved for skills practice, coaching, and team building. The learning activities performed in one setting complement those performed in the other.

Fine-tuning the right blend of onsite and online strategies takes effort, but the learning experience that results can fulfill some of the most elusive instructional goals:

Promote Self-Directed Learning

One of the fundamental promises of online education is that learners can be empowered with on-demand access to learning materials, tools, and experiences. Blended learning delivers on this promise, meeting learners where they are; between meetings while riding the bus, or during a late-night study session. It enables them to pace their learning according to their availability, curiosity, and comfort level will new knowledge and skills.

Unlike other online experiences, blended learning does all of this without sacrificing the instructor’s role in offering guidance and mentorship throughout the learning experience.

Increase Participation

It’s generally assumed that eLearning undercuts the active learning that can take place when instructors and learners interact face-to-face. In reality, classroom teaching often privileges the voices and needs of a few extroverted learners while failing to fully engage the silent majority. Additionally, the time constraints of large group meetings rarely allow for focused, personal interaction and deep conversation.

A blended approach, on the other hand, adds to the classroom experience an array of synchronous and asynchronous communication channels, including social media, that can facilitate dialogue among groups or between individuals. And while it might seem counterintuitive, blended learning has actually been cited as a factor in increasing attendance in the associated classroom sessions [3].

Enhance Instructors’ Role

Many online programs are criticized for attempting to replace human instructors with technological tools and pre-prepared materials. The reasoning is that these resources, no matter how well prepared they are, can never offer the sensitivity and insight of a qualified expert.

Blended learning not only retains a role for the instructor but enhances this role both onsite and online. By using high-quality technology and media to present content, facilitate assessments, and track learners’ progress, the instructor is freed up to invest attention and expertise where it is most needed: providing one-on-one coaching for struggling students, giving detailed performance feedback, sharing professional insights, and organizing engaging interactions onsite and online.

Meet The Challenge

The benefits are clear but implementing a blended learning program can be an overwhelming enterprise. Even when technology infrastructure is in place, this doesn’t guarantee that instructors or learners are prepared to use these tools. And the rigor of focusing as much on how to teach, rather than simply choosing what to teach, can challenge even experienced instructors who have become over-reliant on their expertise and charisma to “wing it” in a traditional classroom setting.

For these reasons, the most successful blended learning programs tend to be the product of teaching teams rather than lone instructors. Forming partnerships with information technology, content development, and Instructional Design resources is the best way to ensure your program takes full advantage of a blended approach.

References:

[1] Skepticism Abounds: A Survey of Faculty Attitudes on Technology

[2] Evidence-Based Practices in Online Learning: A Meta-Analysis and Review of Online Learning Studies

[3] Higher academic performance in an Asian University: replacing traditional lecturing with blended learning

representative talent profile

instructional writer

Position(s): Lead or supporting writer
Years of Instructional Experience: 2+
Number of Completed Projects: 15+

Key Skills: Instructional Writing, Technical Writing, Instructional Design, Content Curation, eLearning Development, Curriculum Development, Course Authoring, Storytelling, Learning Assessment, Editing, Proofreading, AI Prompt Engineering

Media Skills: Use of stock media libraries

Strengths: Problem-Solving, Clear and Concise Writing, Tone and Style, Formatting, Consistency, Creativity, Communication, Active Listening, Research, Brainstorming, Collaboration, Attention to Detail, Adaptability

Career Highlights:

  • Scripted over 100 hours of learning content and supporting materials for different modalities for both US and global audiences  
  • Adapted writing style and reading grade level to suit design specifications and learner needs in several different industries (finance, healthcare, manufacturing, etc.) 
  • Used generative AI to supplement source content and to accelerate the writing process (without plagiarism) 

Technical Skills:

representative talent profile

learning experience designer

Position(s): Learning Experience (LX) Designer or Strategist
Years of Instructional Experience: 7+
Number of Completed Projects: 30+

Key Skills: Learner Experience Design (LXD),  Instructional Design, Learning Assessment,  Hybrid Learning, Learning in the Flow of Work, Project-Based Learning Methodologies, Cohort and Social Learning, Learner Experience Platforms

Media Skills: LX journey maps and representations of other interconnected or integrated learning strategies 

Strengths: Systems Thinking, Stakeholder Communication, Instructional Design Strategy, Learning Theory, Training Effectiveness

Career Highlights:

  • Designed personalized learner experience (LX) journeys for an organization of 30k (with 5 tiered tracks) 
  • Curated existing LXs that could be leveraged in new learning journeys for other roles, with measurement at key milestones to evaluate progress and success 
  • Wrote up the specifications for branching scenarios, question libraries, options for audio/visual media, and more, connecting each learner experience to a personalized journey 

Technical Skills:

representative talent profile

instructional media specialist

Position(s): Lead or supporting graphic designer, lead motion video artist
Years of Instructional Experience: 6+
Number of Completed Projects: 40+

Key Skills: Visual Design, Illustration, UX/UI Design, Storyboarding, Animation, Audio Engineering

Media Skills: Engaging illustrations, 3D models, character design, storyboarding, live-action and motion graphic video creation, audio recording and editing, client branding, and more to enhance media and create engaging touchpoints that resonate with learners 

Strengths: Brainstorming, Collaboration, Visual Communication,  Color Theory, Typography, Layout and Composition

Career Highlights:

  • Completed projects with extreme attention to fonts, colors, spacing, and more that ensured integrity with client branding requirements 
  • Designed and integrated media based on project-specific content that reflected the learner audience, established realistic learning environments, allowed for hands-on practice in virtual environments, and promoted diversity and engaging storytelling
  • Created quick-reference illustrations learners could access on the job to help them make fast, effective decisions   

Technical Skills:

representative talent profile

lms admin

Position(s): Admin or sub-admin for Learning Management System (LMS)
Years of Instructional Experience: 5+
Number of Completed Projects: 15+

Key Skills: LMS Configuration, User Management, Course Management, System Maintenance, Reporting, Data Analysis, System Integrations

Media Skills: Network and tech-stack diagrams to communicate system architecture and integration 

Strengths: Troubleshooting and Analysis, Learning Analytics, User Administration, Technical Proficiency, Documentation, Adaptability

Career Highlights:

  • Managed a curriculum of more than 1,450 course offerings in the LMS for more than 10,000 learners 
  • Uploaded, tested, and ensured the readiness of new and relaunched programs 
  • Created and maintained reporting workflows to meet stakeholder needs 
  • Provided on-demand support to the learning team to answer questions and promptly address concerns 

Technical Skills:

representative talent profile

learning project manager

Position(s): Learning project manager, project lead, or coordinator
Years of Instructional Experience: 5+
Number of Completed Projects: 35+

Key Skills: eLearning Development, Resource Coordination, Project Management (PMP Certified), Agile and Waterfall PM Methodologies, Budgeting and Forecasting, Scheduling, Quality Assurance

Media Skills: Visual reporting of project plans via Gantt charts and other standard formats

Strengths: Problem-Solving, Communication, Active Listening, Collaboration, Decision-Making, Attention to Detail, Adaptability, Time Management, Risk Management, Budget Management, Team Coordination and Delegation

Career Highlights:

  • Managed concurrent award-winning projects without missing deadlines or wasting resources 
  • Completed several projects earlier than the expected timeline and under the anticipated budget 
  • Built strong relationships with returning client partners for multi-phase initiatives or course maintenance projects 

Technical Skills:

representative talent profile

SUBJECT MATTER EXPERT (SME)

Position(s): Industry-specific specialist
Years of Instructional Experience: 5+
Number of Completed Projects: 5+

Key Skills: Content Curation, Specialized Content Development, Industry-Specific Expertise, Domain Expertise (e.g., Leadership, Onboarding, Compliance), Content Review

Media Skills: Recommendation and review of technical diagrams or industry-specific images

Strengths: Specialized Content Knowledge, Content-Gathering, Simplifying and Organizing Complex Material, Brainstorming, Collaboration, Documentation of Source Content, Decision-Making, Technical Content Review

Career Highlights:

  • Helped create, gather, and organize over 50 hours of content for projects with specific industry or learning needs and contextual nuances
  • Facilitated the decision-making process and collaboration between internal and external teams to consolidate feedback into actionable next steps 

Technical Skills:

representative talent profile

LEARNING STRATEGIST

Position(s): Lead strategist or performance consultant
Years of Instructional Experience: 7+
Number of Completed Projects: 20+

Key Skills: Needs Analysis, Learning Theory, Learner Experience Design, Learning Analytics and Measurement, Performance Mapping, Behavioral and Performance Analysis, Content Curation, Curriculum Analysis, Change Management

Media Skills: Curriculum maps, learner experience journeys, and conceptual program wireframes

Strengths: Big-Picture Thinking, Critical Thinking and Analysis, Problem-Solving, Creativity, Stakeholder Communication, Research, Design, Collaboration, Facilitation

Career Highlights:

  • Conducted a comprehensive learning needs analysis for customer services representatives that included both product knowledge and interpersonal skills development 
  • Prioritized alignment of business and learner needs, such as high-impact accessible design solutions within budgets or agile timelines, for award-winning projects
  • Designed strategies for measuring performance and results over time to inform continued client success 

Technical Skills:

representative talent profile

Instructional Designers

Position(s): Lead or supporting designer
Years of Instructional Experience: 3+
Number of Completed Projects: 15+

Key Skills: Instructional Design, Adult Learning Theories, eLearning Development, Learner Experience Design, Curriculum Development, Course Authoring, Writing, Learning Assessment

Media Skills: Simple graphic design using stock imagery, audio production

Strengths: Adaptability, Problem-Solving, Creativity, Communication, Collaboration, Technical Proficiency, Attention to Detail

Career Highlights:

  • Led the design and development of an onboarding program for new manufacturing employees
  • Scripted technical instructional content for high-tech, product knowledge training
  • Developed hybrid materials for both instructor-led training (ILT) and microlearning tutorials

Technical Skills: