Sign in / Register
CONTACT US:(801) 537-7800
How to Engage and Retain Employees -- AllenComm

ALLENCOMM BLOG | News

Why Rich Media Matters [Infographic]

March 18, 2015

So many people have a Pavlovian “OH NO!” response to training. Years of death-by-PowerPoint training means they’re used to dry, unengaging, irrelevant training. As the world becomes ever more saturated with more sophisticated media, training has not kept up. But it needs to.

Having beautiful, visually rich media involved in your training engages learners and builds retention. Find out more about why rich media matters in your training.

Our brains are hardwired to quickly process visuals. Visuals are processed 60,000x faster in the brain than text. The brain processes visual cues in 250 milliseconds. 90% of information that comes to the brain is visual. 40 percent of all nerve fibers connected to the brain are linked to vision. 40 percent of people will respond better to visual info than text alone. Using visual media improves learning. Visual aids in the classroom improve learning by up to 400%. We recall information from 5 to 9x better than just text alone. People following directions with visuals do 323% better than those with only text.Rich media drives engagement, and many of u prefer it. Posts with visuals receive 94% page visits and engagement than those without. 59% of senior executives prefer to watch instead of reading text. 50% of executives told Forbes they watch business-related on YouTube. Just one month after the introduction of frequent use of visuals, Facebook timelines for brands, visual content- photos and videos – saw a 65% increase in engagement. Publishers who use infographics grow traffic an average of 12% more than those who don’t.Other recommended resources:

5 Learning Trends to Get Better Results in 2015

References:

(1) Study Mode
(2) HubSpot
(3) ukDIGITALmotion
(4) NeoMam Studios
(5) wishpond
(6) Creative Bloq
(7) Video Brewery

Resources For L&D Leaders

free guide

a buyers guide to l&D services
In today’s world, it can be hard to balance learner needs and stakeholder expectations. We want to see you thrive and get the most out of your investments. Snag our free buyer’s guide with the top 5 questions you should ask when looking at potential L&D partners.
get the free guide

free guide

what to look for in onboarding
Effective onboarding begins even before someone’s first day, and it continues months after as the new hire finds their purpose and value within the team. Explore insights into what makes a successful employee experience, and dive deeper into creating meaningful moments that build confidence, behaviors, and affiliation for better outcomes.
get the free guide

This site uses cookies to enhance your browsing experience. These cookies help us understand how you interact with our website, remember your preferences, and improve our services. They also provide insights for analytics and performance tracking across this site and other media. To learn more about the cookies we use, please review our Privacy Policy.

Accept