HP


BUSINESS CHALLENGE

HP had a critical project; they needed to develop a global training program that would increase HP’s brand value through improved employee execution. To that end, their marketing and customer service departments were entrusted with ensuring the organization had one brand story being told by over 300,000 employees.


ALLEN SOLUTION

To reach learners and connect them to the brand vision, HP and Allen developed a unique, blended training that helped employees understand their effect on and connection to HP values, purpose and voice.


METHODS

The Allen custom solution incorporated a blended learning solution from a variety of modalities including:

Social

Infographic

Analytics

Videos

Gamification

Web-based



RESULTS

10

Brand Experience Courses

230K

Voluntary Completions

60

Countries Delivered To

9

Localization Languages

400

Brand Ambassadors




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