Creating internal brand influencers to model, lead, and live your brand
Speakers: Amy Weiland and Cynthia Loveland
Many organizations invest time and money in brand training yet aren’t seeing employees embrace, apply, or properly represent the organization’s values and mission. If brand training isn’t done right, then it can be a missed opportunity to instill branding guidelines and practices into employees’ everyday behaviors. You can close that gap by tapping into the power and sustainability of peer influence and positive social pressure by creating brand influencers.
In this interactive session you’ll learn:
- Step-by-step strategies to translate your brand into employees’ every day behaviors
- How to create internal brand influencers
- How to use social influence to carry your brand into every department