When re-branding their most exclusive, high-end beauty line, Amway knew they faced several challenges around communicating a consistent message to their global distribution network. Amway needed to work across the language and cultural differences of their independent business owners to make sure the new product messaging was clear for a global audience.
To tell the Amway story, AllenComm was careful to maintain the quality needed to communicate the brand message. To effectively convey the rebrand for Amway’s most exclusive line, the training also needed to project a refined, sleek and elegant feel. Allen identified several instructional strategies proven to help change perceptions and engage learners to ensure memory recall—in short, they made the re-branding so interesting and beautiful that no one would forget it..
The Allen custom solution incorporated a blended learning solution from a variety of modalities including:
- Unified messaging to increase message retention
- Increased repeat sales and customers
- Increased average order per customer
- Increased number of products per distributor