Imagine that… You are an instructional designer and you just started working on a new project. Your goal is to come up with a design that not only meets your …
An Instructional Designer’s Case for Consumer Education
Why is instructional design becoming increasingly important to consumer education? In the past months, we’ve been focused on how consumer education is creating a new marketing landscape. Since we regularly …
Allen’s New Home – A Few Thoughts on Creating a World-Class Learning Design Center
When writing blogs, I usually don’t talk directly about Allen. Since we’re fortunate to work as a leader in a dynamic industry with so many opportunities—mobile and social learning, developments …
Four Reasons You Need Instructional Designers For Your Content Marketing
An instructional designer or design firm has the skills you need to create effective online learning experiences and take your content marketing to the next level. As legendary retailer Sy …
Taking Control of the Narrative with Consumer Education
Providing needs-based, consumer education is a powerful way to take control of the purchasing narrative and create content marketing that works. In the nineties I worked for an ad agency …
Link’spiration™ April 2nd – Context is King
Link’spiration – A chance to be surprised and inspired by unexpected connections Context (n)*: the circumstances that form the setting for an event, statement, or idea, and in terms of …
Year in Review: Sharing the 10 Most Extraordinary, Quirky and Thought-Provoking Blogs of 2013
Millennials, Training Trends, and Unicorns — Take a look at our top 10 thought-provoking corporate training blogs from 2013.
Getting to Gold – Allen Wins 4 Gold Omni Awards with Outstanding Media and Instructional Design Practices
Allen Communication earns 4 Gold Omni Awards for a diverse range of projects across multiple industries SALT LAKE CITY (January 3, 2014) – Allen Communication has earned four Gold Omni …
Identifying Subtle Issues and Embracing Change—Favorites from Project Management
As a project manager, one often feels the job is a runaway roller-coaster. The question is…how did we get there? How did our best-laid plans get pushed off track? Most …