Many brands realize that consumer education is a powerful way to attract and serve their customers. And given the latest research on the clear benefits of educating consumers, the competition …
Four Reasons You Need Instructional Designers For Your Content Marketing
As legendary retailer Sy Syms said in 1974, “An educated consumer is our best customer.” That is still true today—education is one of the most effective ways to engage customers …
Taking Control of the Narrative with Consumer Education
Providing needs-based, consumer education is a powerful way to take control of the purchasing narrative and create content marketing that works. In the nineties I worked for an ad agency …
Link’spiration™ May 21st – Consumer Education
Link’spiration – A chance to be surprised and inspired by unexpected connections Think about the next big purchase you plan on making. What kinds of research will you do? Read …
New Approaches in Consumer Education – A Marketing Tool
AllenComm, a leader in consumer and brand education strategy, is pleased to release a new series and report on the New Brand Landscape, highlighting how new consumer education strategies are …
Building Brand Champions with Consumer Education
As consumer relationship management (CRM) technologies have matured, it isn’t surprising that some competing/complementary systems have also gained traction. One among many such responses, CEM, focuses on consumer experience (or …
Connecting Your Audience to the Brand: Immerse Your Audience
Immersing your audience, both internal and external, with engaging learning activities, world-class media, and performance-based training will add value to your brand. “That will be $615 please.” I immediately thought …