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Home Blog brand

Tag Archive

Below you'll find a list of all posts that have been tagged as “brand”

6 Questions You Need to Ask About Your Consumer Education Strategy

Manya Chylinski June 30, 2014 Customer Education 2 Comments

Many brands realize that consumer education is a powerful way to attract and serve their customers. And given the latest research on the clear benefits of educating consumers, the competition …

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brandcustomer experience

Four Reasons You Need Instructional Designers For Your Content Marketing

Manya Chylinski June 2, 2014 Customer Education 3 Comments

As legendary retailer Sy Syms said in 1974, “An educated consumer is our best customer.” That is still true today—education is one of the most effective ways to engage customers …

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brandInstructional Design

Taking Control of the Narrative with Consumer Education

Charles Plummer May 28, 2014 Customer Education 4 Comments

Providing needs-based, consumer education is a powerful way to take control of the purchasing narrative and create content marketing that works. In the nineties I worked for an ad agency …

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brandInstructional Design

Link’spiration™ May 21st – Consumer Education

AllenComm May 21, 2014 Learning Inspiration Leave a Comment

Link’spiration – A chance to be surprised and inspired by unexpected connections Think about the next big purchase you plan on making. What kinds of research will you do? Read …

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brandMobile Learning

New Approaches in Consumer Education – A Marketing Tool

AllenComm April 24, 2014 Press Release and AllenComm News Leave a Comment

AllenComm, a leader in consumer and brand education strategy, is pleased to release a new series and report on the New Brand Landscape, highlighting how new consumer education strategies are …

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brandconsumer educationcorporate training

Building Brand Champions with Consumer Education

Michael Noble April 15, 2014 Customer Education 15 Comments

As consumer relationship management (CRM) technologies have matured, it isn’t surprising that some competing/complementary systems have also gained traction. One among many such responses, CEM, focuses on consumer experience (or …

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brandconsumer educationcustomer experienceretail training

Connecting Your Audience to the Brand: Immerse Your Audience

Mark Mangelson April 1, 2014 Customer Education, Employee Engagement 1 Comment

Immersing your audience, both internal and external, with engaging learning activities, world-class media, and performance-based training will add value to your brand. “That will be $615 please.” I immediately thought …

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brandconsumer educationcustomer training
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