A strong consumer education strategy is part of a complete content marketing program. Many brands realize that consumer education is a powerful way to attract and serve their customers. And …
Four Reasons You Need Instructional Designers For Your Content Marketing
An instructional designer or design firm has the skills you need to create effective online learning experiences and take your content marketing to the next level. As legendary retailer Sy …
Taking Control of the Narrative with Consumer Education
Providing needs-based, consumer education is a powerful way to take control of the purchasing narrative and create content marketing that works. In the nineties I worked for an ad agency …
Building Brand Champions with Consumer Education
As consumer relationship management (CRM) technologies have matured, it isn’t surprising that some competing/complementary systems have also gained traction. One among many such responses, CEM, focuses on consumer experience (or …
Connecting Your Audience to the Brand: Immerse Your Audience
Immersing your audience, both internal and external, with engaging learning activities, world-class media, and performance-based training will add value to your brand. “That will be $615 please.” I immediately thought …
Financial Marketplace: New Regulations Open Opportunities for Customer Education to Build and Maintain Trust
Legislation in the financial industry is changing the compliance landscape for banks and financial institutions. Proactive companies can turn regulations into opportunities to educate the consumer and mold public perception …
The New Reality of Marketing in Healthcare: Zero Moment of Truth Validates the Need for Consumer Education
Organizations that offer transparency through valuable consumer education will win customers and increase both market share and brand loyalty. Shifting Landscape of Healthcare The healthcare industry has seen more than …
Training Consultants: Take Advantage of Blurring Lines Between Customer Training and Marketing
Consumer education is becoming a frequent topic of discussion inside and outside of training and development groups. The necessity for customer training to enhance the customer experience, brand loyalty and …
Customer Training Tips
The lines between training and marketing communications are blurring. For example, associations with member-training requirements compete to create perceived value, grow training enrollments, and then sustain educational value. Similarly, product …