Why Rich Media Matters [Infographic]
So many people have a Pavlovian “OH NO!” response to training. Years of death-by-PowerPoint training means they’re used to dry, unengaging, irrelevant training. As the world becomes ever more saturated with more sophisticated media, training has not kept up. But it needs to.
Having beautiful, visually rich media involved in your training engages learners and builds retention. Find out more about why rich media matters in your training.
Rich media drives engagement, and many of u prefer it. Posts with visuals receive 94% page visits and engagement than those without. 59% of senior executives prefer to watch instead of reading text. 50% of executives told Forbes they watch business-related on YouTube. Just one month after the introduction of frequent use of visuals, Facebook timelines for brands, visual content- photos and videos – saw a 65% increase in engagement. Publishers who use infographics grow traffic an average of 12% more than those who don’t.Other recommended resources: