Jet Blue


BUSINESS CHALLENGE

JetBlue, a top American airline, had a significant challenge when employees needed to become familiar with the new Long Island Support Center building, one of the company’s corporate headquarters. They wanted an easy tool that employees and visitors could use to quickly acclimate to the new facility. While an app seemed like a good fit, they were unsure how to fit the complex building into an easily accessed interactive map that wouldn’t be cumbersome on a mobile screen.


ALLEN SOLUTION

To ensure the map would be useful to as many people as possible, AllenComm and JetBlue designed a mobile app that also worked with desktops and laptops. The cross-platform compatibility, combined with its intuitive design and easy-to-use functionality, was key to ensuring the new solution was a good resource. The map used clean scroll, zoom and pan functions to make it helpful on all platforms. It also became a bite-sized asset that integrated seamlessly into the workflow.


METHODS

The Allen custom solution incorporated a blended learning solution from a variety of modalities including:

 

Interactive

Web-Based

Mobile

Orange clock

Microlearning



RESULTS

  • Decreased onboarding and training time for new employees
  • Smoother transition to new building


AWARDS

Communicator Award – Omni



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