Allen Communication among Top Ten
e-Learning Brands, Top Five Competitors Nationwide

SALT LAKE CITY (Aug. 13, 2004)—Allen Communication Learning Services, the award-winning custom e-learning development firm, ranks third in the nation in competitiveness and seventh in name recognition, according to survey results.

"In the e-learning world, providing a unique customer experience and sound instructional design pay off more than old style marketing," said Ron Zamir, president and CEO, Allen Communication.

"The dot-com days are over, and while most of our competitors have come and gone, Allen Communication continues a 23-year-old tradition of designing award-winning, custom web-based and instructor-led training solutions," he said.

Brandon-hall.com, an independent e-learning research firm, asked e-learning vendors nationwide to identify their toughest competitors; Allen Communication ranked third in number of mentions.

When more than 200 chief learning officers, training directors and e-learning managers were asked to recall ten custom e-learning firms from memory, Allen Communication ranked seventh in number of mentions.

Combined, the brandon-hall.com rankings reflect Allen Communication's position as a recognized and respected leader in the custom e-learning marketplace.

"We are very proud to receive recognition for a brand that signifies our instructional design attentiveness," said Zamir. "We also realize that having such a brand commits us to surpass our customers' expectations and continue the proud Allen Communication tradition."

Brandon-hall.com has previously awarded Allen Communication the "Excellence in E-Learning" award, describing its courseware as an "excellent balance between instructional design and creativity."

One judge calls "Making History: A Personal Leadership Adventure," developed for Rockwell Collins, "one of the best applications I've seen of applying simple animation and interactivity techniques to achieve an instructional goal."

About Allen Communication™ Learning Services: Allen Communication™ Learning Services is in the business of improving human performance through teaching, training and informing, using the power of interactive training technology. In 1981, it introduced the first commercial interactive videodisc system in the world, and for several years after, many interactive video training programs were created on the Allen System. From the beginning, the company has provided services in all facets of interactive training and communication. As such, it has positioned itself uniquely as both a software and courseware development company, offering clients a complete solution, from beginning to end, for their technology training needs. For more information, call 801.537.7800.

About brandon-hall.com: Since 1992, brandon-hall.com has been providing independent expert advice in the form of published reports on the tools of e-learning: LMS, LCMS, authoring tools, content providers, and other tools that help organizations develop successful e-learning solutions. Dr. Hall participates regularly as a featured speaker in conferences such as ASTD and the Online Learning Conference & Expo. He earned his doctorate in educational psychology and has served on the faculty of San Francisco State University's Multimedia Studies Program. He has been interviewed by The New York Times, Wall Street Journal, Fortune, Forbes, Inc., and many other publications.