Custom Training Programs for
Sales and Marketing
From improving product or service knowledge to building a business, learning key marketing techniques to closing a sale, Allen has helped numerous companies develop highly effective sales and marketing training. We can help you discover then develop training programs that unlock the full potential of your sales force.
Read on to see some examples.
Aetna: Profitable Growth through Effective Marketing
This course helped Aetna employees understand the marketing process and how it applied to serving customers profitably. Upon completion of the course, employees had a better understanding of how a successful marketing plan is developed and implemented.
Avon: The Beauty of Knowledge
To date, Allen has created a 33 course sales training curriculum for Avon. Courses help sales representatives better understand the products and programs released by Avon, how to improve their selling techniques, and how to build their business, among other topics. Courses have been delivered to over 640,000 independent sales representatives in the United States Learn more about this training program and its high level of ROI by subscribing to our Knowledge Base.
Bright Horizons: Parent Marketing - Growing Enrollment
In this course, created using Rapid Content Development, Bright Horizons employees learned simple and effective ways to help parents find their best family solution. In the process, they gained marketing skills that helped make their jobs easier and more enjoyable. The course is divided into four lessons with an assessment at the end.
Spectrum Merchandising to Win
This course, created using Rapid Content Development, introduced sales representatives to the merchandising role and provided an overview of key responsibilities. Learners also got to experience a “day in the life” of a merchandiser.
Spectrum: Sales and Customer Service
This course, created using Rapid Content Development, taught employees how to create a customer experience that exceeds expectations and ensures loyalty to Spectrum Brands products. It presented a process for developing a successful sales HABIT.
Tahitian Noni International: Online Fast Start Camp
This course covered the first step of a ten-step process in successfully marketing and selling Tahitian Noni products. It was divided into four sections, each covering an integral part of this first step on the path to success. Activities that helped the learner integrate the information presented were scattered throughout the course.
Want to know more about Allen's custom training solutions for Energy and Utility companies? Then schedule a 30-minute consultation today.