Brands that control consumer education portals in their industry have a huge advantage over their competitors—if they control the education, they control the conversation. Research shows, for example, that customers …
Media and Instructional Design Creates a Winning Combination: Allen Communication Earns Top Honors at the Aurora Awards
SALT LAKE CITY, UTAH (August 11, 2014) – Allen Communication Learning Services has been recognized with five Aurora Awards for groundbreaking approaches in visual graphics and instructional design. The Aurora …
An Instructional Designer’s Case for Consumer Education
Why is instructional design becoming increasingly important to consumer education? In the past months, we’ve been focused on how consumer education is creating a new marketing landscape. Since we regularly …
Consumer Education a Rising Training Trend
Explore the New Brand Landscape with our Consumer Education Infographic
Consumers and Cognitive Load: The Telling Tale of the Infographic
During my brief stint as a university instructor, my views of students conflicted with my students’ views of themselves. In my idealism, I viewed students as humble benefactors of the …
Allen Communication Recognized with 4 Communicator Awards for Big Ideas in Marketing and Education
Allen’s innovative education strategies and agency-quality media create unique consumer education experiences. SALT LAKE CITY, (June 13, 2014) -Allen Communication has been recognized with four Communicator Awards for “big ideas …
New Approaches in Consumer Education – A Marketing Tool
AllenComm, a leader in consumer and brand education strategy, is pleased to release a new series and report on the New Brand Landscape, highlighting how new consumer education strategies are …
Building Brand Champions with Consumer Education
As consumer relationship management (CRM) technologies have matured, it isn’t surprising that some competing/complementary systems have also gained traction. One among many such responses, CEM, focuses on consumer experience (or …
Connecting Your Audience to the Brand: Immerse Your Audience
Immersing your audience, both internal and external, with engaging learning activities, world-class media, and performance-based training will add value to your brand. “That will be $615 please.” I immediately thought …
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