Letting the Web Guide Web-Based Training Trends

What do you think are the biggest differences between most websites and most corporate web-based training (WBT)? I know it seems absurd. Web-based training obviously lives on the web. That said, I see us (our profession) making this differentiation all the time. Sometimes we may even think we know better than the web, don’t we?…

Learning with Gamification

Learning with Gamification: Pairing a Powerful Business Vision with the Right Design Strategy

From our past blogs, many of our visitors are aware that Allen has put a stake in the ground on helping companies use their brand for corporate and consumer education. As a recap, we believe that to be effective in the area of brand education it’s important to mesh marketing best practices with deep instructional…

Six Dimensions of Learning and Development

Six Dimensions of Learner Experience Design

Learner experience design (LxD) is an approach to designing for learning (especially elearning) that draws on elements of user experience design (UX). The term has been floating around the learning and development industry since at least 2001, but has gained popularity in recent years. Learner Experience Design? Instructional Design? What’s the difference? The rise of…

Survive the Competition

How to Survive the Competition for Best Consumer Education Portal

Brands that control consumer education portals in their industry have a huge advantage over their competitors—if they control the education, they control the conversation. Research shows, for example, that customers who are provided with the right educational tools are 94% more satisfied with their purchases and far more likely to buy in the first place.…

Conjuring Creativity: How Your Creative Process Can Inspire Design Breakthroughs

Imagine that… You are an instructional designer and you just started working on a new project. Your goal is to come up with a design that not only meets your learners’ needs but is so incredibly engaging, appealing, and intuitive that learners won’t want to stop until they complete the entire course. Sounds like a…