The New Brand Landscape

With Allen’s expertise in learning and development, we highlight 3 key opportunities to engage and educate consumers and boost brand ROI.

Corporate Learning Blog

Here are a few of our most popular blogs that you may have missed:

Building Brand Champions with Consumer Education

As consumer relationship management (CRM) technologies have matured, it isn’t surprising that some competing/complementary systems have also gained traction. Explore the shift from data-focused CRM to consumer experience management and see how it helps build understanding and foster consumer loyalty.

The New Reality of Marketing in Healthcare: Zero Moment of Truth Validates the Need for Consumer Education

Educating the customer at the “Zero Moment of Truth” is a vital step that requires a new skill set — capabilities not possessed by yesterday’s ad agencies. In this blog, learn more about the crucial step in the purchase process that affects 88% of U.S. Consumers- the Zero Moment Of Truth.

Motion Graphics: Increasing the Effectiveness of Training Through Storytelling

The past few years have brought a crescendo of new technologies, trends, and changes in customers’ needs. Take a look at our advice for using motion graphics to help you refine your training solutions and achieve lasting performance results.

Allen in the News

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Empowering Senior Drivers through Education:
ADEPT Driver and Allen Communication earn an ASTD Excellence in Practice Citation

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