Motion Graphics: Increasing the Effectiveness of Training Through Storytelling

Visual and Graphic Design
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Motion-Graphics-Blog-2The past few years have brought a crescendo of new technologies, trends, and changes in customers’ needs. In 2014 we will pause to evaluate, polish, and perfect these and other recent innovations. Take a look at our advice for using motion graphics to help you refine your training solutions and achieve lasting performance results.

You’ve seen motion graphics. Whether it was the opening movie credits, a television show, a funny social commentary from JibJab, or an infographic on YouTube, motion graphics have become a part of our culture. So why aren’t you using them in your training?

Motion graphics are a great way to increase the effectiveness of your training. Today, we want to share a few suggestions from our presentation at Training 2014, on the benefits of motion graphics in training as well as our best practices for making motion graphics both meaningful and entertaining.

The process of creating an effective motion graphic starts with the DEFINITION of its purpose. At Allen Communication we have used motion in numerous ways. A motion graphic sent out to learners before taking the course can help promote the content or act as a teaser. Starting a course with motion allows you to capture interest and set the stage. Within a course motion graphics can illustrate a process or demo a product or tool, help visualize data, and tell a story.

Through the processes of IMMERSION and IDEATION (brainstorming), determine what kind of story you want to tell. Following are five categories we find helpful to sort our story types:


Your journey might not be as epic as the hero’s journey in Star Wars, but our aviation client uses a fly-through of a 3D city to present the employee journey for new hires. The fly-through ties in nicely with their business without being as literal as a “day-in-the-life” video.


The literal representation of a process may be necessary, but it can be brought to life through storytelling mechanisms. Having a main character facing a conflict and then solving the problem through the steps is a great way to engage a learner emotionally while delivering the content they need.


Some processes are more complex. Motion graphics can simplify complex information by building the graphics inside of a story.


For our eBay client, motion graphics help tell the story of how everyone is connected in the online marketplace. We describe the relationships within that marketplace through the lens of a specific seller viewers can relate to.


Journey is one type of metaphor, but the entire world of metaphor is open in motion graphics to help you tell your story. Whether you compare your employees’ potential to seeds or your learning curriculum to a campus, motion graphics can bring it life through sound, vision, and movement.

Once the story is decided on, it’s time to VISUALIZE your project. Start with the script and create a storyboard based on that. The storyboard can be at any level of visual design as long as it is sufficient to describe your vision. A style frame is a single image depicting any moment in your motion graphic. Use it to illustrate the style in which your motion graphic will be developed.

When you have your script, storyboard and style frame finished, it’s time to VERIFY. Show your pre-work to the stakeholders. Once you get them on board, you’re ready to produce your motion graphic. For examples of motion graphics we’ve produced as well as excellent articles and reports check out and follow our Pinterest board. 

Please reach out to us share your stories, concerns and excitement as you pause to evaluate, polish, and perfect new training techniques in 2014 … there is much more to come!

Interested in more? Check out CEO Ron Zamir’s No Trends in 2014 blog.

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  1.  Motion Graphics: Increasing the Effectiveness of Training Through Storytelling — e-Learning Feeds
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