Link’spiration™ February 5th – The Post-Super Bowl Edition: Advertising & Training

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Well, it’s over, and though we have fans on both sides of the fence, Monday was a relatively somber day in the office. At least disappointed fans can rely on the commercials, right? Maybe. Even the commercials this year are being billed as flops.

There is striking overlap between training and advertising (we’ve commented on this before), but the incredible sticker price for the Super Bowl ($4 million for 30 seconds, according to the Washington Post) really elevates questions of behavior change and ROI. An article in The Atlantic serves up stark news, quoting a study that was “unable to find an economically significant relationship between advertising and sales.”

The Rules of the Super Bowl Ad Game

Super Bowl Ads: Incredibly Cheap or an Incredible Waste of Money?

Rather than rehash the commercials themselves (they—and endless commentary—are just a google search away), we thought we would share some of our favorite consumer education finds from the web.

Located in Salt Lake City, we’re particularly interested in this effort to clear the air. We love the humor and call to action.

Let’s Clean the Air

Then there is the Designed to Move campaign, a prolonged infographic arguing that we need to get kids moving again. The intro video is worth 10 Super Bowl commercials, and the supporting information is compelling too.

Designed to Move

We’re fond of Delta’s revamped flight safety videos and aren’t at all sad to see the boring originals go. This 80s-themed video is the latest we’ve seen. Rad, right?

Delta Makes Totally Tubular 1980s-Themed Safety Video

Finally, KitKat is still making us chuckle with their Break Labs consumer education spoof. Spoof or not, the lingering desire to eat a KitKat is no joke.

KITKAT Break Labs

What inspires you? Join our conversation below.



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