Allen Communication Learning Services Partners with Farmers Insurance Company for Cost Effective System Training

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SALT LAKE CITY (June 17, 2009) — Replacing an inefficient system makes sense in these economic times, but how do you efficiently train your 15,000+ employees on a new system and still be cost effective? This was the question Farmers Insurance Group had when they came to Allen Communication Learning Services. Consequently, Allen met their challenge by designing a robust system training course that can be easily updated and maintained via Allen’s courseware maintenance tools.

Farmers Insurance Group has implemented a new system to generate insurance quotes and needs their agents to be proficient from day one. While this training is for current agents, agency staff, and Farmers’ internal ServicePoint employees, Farmers wants to reuse the content for onboarding new agents in the future as well.

Allen is currently developing a system training course that goes beyond merely discussing the features and functions of the software to teaching employees how to improve customer service by leveraging the system itself. Combining customer service training with systems training will provide Farmers’ learners with a more robust, scenario-driven learning environment. This learning environment will concentrate on content from the new system, not comparing it to the old one, which will save Farmers time by allowing them to reuse the training when they begin to build courses for new agents.

Adding to the efficiency of the project, Farmers will utilize Allen’s newest courseware maintenance tool. Through this new tool, Farmers can enjoy the instructional design provided by Allen and utilize this tool independently, updating courseware rapidly as information changes or becomes outdated. By using this maintenance tool, Farmers will save money by being able to maintain their courses easily and quickly without needing IT experience or having to outsource.

According to Ron Zamir, CEO of Allen Communication Learning Services, “Our track record of creating over 100 programs for over 25 banks and financial institutions is not enough. We continue to roll out technologies to our customers that will lower their cost of ownership while extending the shelf life of their e-learning courses. By adopting Allen processes and technologies, our clients gain the advantages of high impact training without the costs usually associated with such custom implementations.”

“We are excited to drive customer service best practices with the new system,” states Chris Tucker, Director of the University of Farmers Field Curriculum Development. “And with Allen’s help, our agents will be trained more efficiently and effectively, which will create a greater impact for our company.”


About Farmers

The Farmers Insurance Group of Companies ( was built to last, with a firm foundation of reliable businesses and a dedication to continual improvement. What began as a simple Auto insurance company for Farmers has become a multi-line, multi-company insurer and financial services organization with a solid reputation for doing the right thing for the right reason. Farmers is one of the very few to start in business only one year before the greatest economic depression in American history and still survive to become a household name. Innovative business thinking and our commitment to doing what’s right for the communities we’re privileged to serve have been a hallmark of Farmers since 1928, and have propelled us from a tiny one-room office in downtown Los Angeles to offices and homes all across America.

About Allen

For nearly 30 years, Allen Communication Learning Services ( has helped improve the training processes and methods of numerous Fortune 500 companies. With a rich history in training that started with the introduction of the world’s first commercial interactive videodisc system, today the company is recognized as a leader in custom training, e-learning, blended learning, and learning portal development. Based in Salt Lake City, Utah, Allen’s mission is to align organizations’ training initiatives with their business objectives by developing the optimal learning solution for each organization.

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